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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.

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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop.

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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

Retail TouchPoints

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences. Watch now!

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The Ultimate Guide to Product Feed Management for eCommerce Brands

Groove

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. then an optimized omnichannel product feed is a necessity.

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Channel Software Tech Stack 2021

Forrester eCommerce

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

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5 Steps to Omnichannel E-Commerce Success

To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. But can retailers actually deliver? So what are the potential solutions?

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels.