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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

In today’s world, a stellar customer experience (CX) isn’t just a nice perk with which to provide customers — it’s table stakes. Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them.

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How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Retail TouchPoints

As an omnichannel retailer, “everything we do has to be even more omni,” explained Scott Devlin, CIO of The Vitamin Shoppe in an interview with Retail TouchPoints. “If With our legacy POS solution, everything omnichannel that we did was going to be sub-optimized. We wanted to get the best experience.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences. Watch now!

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

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#RICE24 Solution Spotlight: Retasmart Makes Omnichannel a Reality

Retail TouchPoints

Retasmart is designed to enable retailers to unify all channels and experiences in one solution, allowing them to solve challenges related to inventory management, customer engagement, payment options, reporting and analytics, and multichannel retailing — all from a single platform.

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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

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Drive More E-Commerce Revenue with Omnichannel Selling

To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. But can retailers actually deliver? So what are the potential solutions?

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels.