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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. It’s inevitable.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. Common missteps that mismanage customer expectations include inaccurate online product descriptions, low-quality images, lack of inventory visibility or accuracy and inadequate sizing details.

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Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers

Retail TouchPoints

Megibow laid out his vision for the future of Casper, which ultimately comes down to the two things that have been a throughline across his career — good product and a relentless focus on the customer. That’s my passion — how do we do the right thing for the customer in new and innovative ways?

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How to Deal With Shipping Delays

lateshipment

Shipping delays are inevitable even with the most efficient carriers. And when they happen, they tend to drive your customers away. Dealing with shipping delays is no rocket science but first, we’ll bust a few delay-related myths along the way to make it easier for you. Shipping Delays are More Common Than You Think.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. Far fewer respondents ( 56% ) said that more expensive product assortments would lead them to have higher expectations. “We

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You Choose: Free Shipping vs. Lower Prices

ChannelAdvisor

Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. The Psychology of Online Pricing. This is called the zero price effect , or the irrational urge to get free stuff. Source: Shippo, 2021.