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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Digital channels are alive with opportunities to dazzle consumers. Here are three key reasons they work so well: 1.

Events 277
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Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up

Retail TouchPoints

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. Andrea Iyamah , Bronx and Banco , Hemant and Nandita , Maria Lucia Hohan and Rococo Sand.

Games 278
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Primark Doubles Down on Sustainability with Durability Standards, Studies and Repair Workshops

Retail TouchPoints

The initiatives include working with Wrap through its Textile 2030 agreement to establish an industrywide durability standard; commissioning independent research examining the relationship between price and consumer behavior on durability; and scaling up Primark’s free clothing repair workshops following a 12-month pilot.

Workshop 261
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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. The Pulse” has proven so successful that Jim and Chris are now entering their third year of letter writing, and it has been a major catalyst for personal connection with our customers.

Customer 277
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Primark Takes Multi-Pronged Approach to Sustainability, from Supply Chain to Customer Education

Retail TouchPoints

Customer Education: Available but not Overwhelming At the other end of the value chain, Primark has focused on customer education and awareness. Communications plays a key element in making sustainability more accessible for our customers,” said the Primark spokesperson.

Supplies 264
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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” They could ask a customer, ‘You bought this item online yesterday, do you like it?’