Forrester eCommerce

JUNE 22, 2022

Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions.

Channel 370

Channel Other 370

Retail TouchPoints

JUNE 5, 2024

To optimize brand and product discovery across all channels, brands have to optimize their product data. However, many merchants struggle to create, manage and update this data effectively, while integrating it with relevant customer insights.

Customer Loyalty 261

Customer Loyalty Channel Recommendation eCommerce 261

Retail TouchPoints

JULY 4, 2024

These durable data points can be used for full-funnel targeting and attribution that closes the loop – a marketer’s dream. Retailers want their data to be more ubiquitous across national brand campaigns, while brands want to invest in deterministic and durable signals at scale. But what is it that both sides need to succeed?

Retail 264

Retail Automotive Consumer Marketing 264

Retail TouchPoints

MAY 16, 2024

Walmart ’s Data Ventures division has announced the international expansion of the Walmart Luminate data insights platform, beginning with Walmex in Mexico and followed by Walmart Canada later this year. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

Retail TouchPoints

MARCH 19, 2024

Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency issues across teams by approximately 60% and cut the time needed to manage product data by over 70%.

Management 274

Management B2C B2B Channel 274

Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 260

Toys Supplies Improvements Marketing 260

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. Success for a new store location depends on a range of factors.

Retail 261

Retail Social Media Point of Sale Information 261

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

POS 278

POS Channel B2C Social Media 278

Forrester eCommerce

DECEMBER 30, 2020

B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.

Channel 327

Channel B2B 327

Retail TouchPoints

MAY 7, 2024

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack.

eCommerce 264

eCommerce Improvements Information Channel 264

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 290

Retail Payment Services Consumer Payments 290

Retail TouchPoints

FEBRUARY 4, 2021

Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’ owned and ecommerce shopping channels. Bluecore Advertise builds on the personalization capabilities of the solution provider’s earlier offerings.

Channel 158

Channel Multi-channel Recommendation Operations 158

Forrester eCommerce

NOVEMBER 21, 2018

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. The channel […].

Channel 419

Channel Multi-channel Technology Management 419

Forrester eCommerce

MARCH 21, 2023

Empowered customers expect seamless cross-channel experiences. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […] B2C marketers must understand customers and create value exchanges in their individual moments of need.

Channel 195

Channel B2C Marketing Customer 195

Retail TouchPoints

MAY 6, 2022

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

Retail 298

Retail Management Information Consumer 298

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 411

eCommerce Management BigCommerce Merchant Services 411

Retail TouchPoints

AUGUST 29, 2024

Using the solution provider’s single financial technology platform to gather data from its physical and digital channels will help Ikea identify shopping behaviors across touch points and uncover business opportunities relating to customer lifetime value.

Payment Services 147

Payment Services Customer Data Channel Operations 147

Retail TouchPoints

JULY 17, 2024

“The biggest adjustment to our messaging has come from leaning harder into communicating the ease and versatility of our line, a decision which was borne out of the insights we’ve received through multiple channels,” Costa explained.

Marketing 278

Marketing Clothing Consumer Customer 278

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

Channel 278

Channel eCommerce Accessories Consumer 278

Retail TouchPoints

AUGUST 2, 2022

Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want. Using zero-party data to offer more relevant products and services will be a key aspect of marketing strategies for years to come.

Clothing 273

Clothing Channel Information Fashion 273

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Forrester eCommerce

APRIL 1, 2019

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity.

Channel 412

Channel Management Improvements Marketing 412

Retail TouchPoints

JANUARY 25, 2024

If data is the new oil, then Walmart is sitting on a gusher. The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division.

Merchant Services 312

Merchant Services Supplies Consumer Customer 312

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

JULY 23, 2024

That’s why you’ve got to leverage predictive data, using machine learning in real time, to better anticipate delivery windows. We’re turning all of that experience and data into digital solutions that address every stage of the customer journey. People want — and expect — to know exactly when their packages are going to be delivered.

Merchant Services 289

Merchant Services Shipping Costs Supplies Fulfillment 289

Retail TouchPoints

JUNE 26, 2024

They even get to see real-time and historical data, including associate performance, most popular items and other relevant information. When you’re spinning up your CapEx, I think it’s very important to not only integrate the voice of the customer but also data.” I’m very passionate about activating a test-and-learn culture.

Technology 278

Technology Multi-channel Customer Experience Customer 278

Optimizely

AUGUST 27, 2019

How AI Continues To Change Omnipresent Omni-Channel Strategies. We loved watching @jasonjabaut of @FleetFeetSports join @Dropbox and @GSK in this evening's panel on How AI Continues To Change Omnipresent Omni-Channel Strategies @eTailNews pic.twitter.com/Xt7n9bAgix — Zaius (@getzaius) August 20, 2019. “I So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. Instead, you need to shift your focus from “which channel should we optimize next?”

Channel 327

Channel Marketing B2C Omnichannel 327

Retail TouchPoints

MARCH 2, 2023

The Engage3 Omnichannel Intelligence module was created to combine omnichannel data, machine learning-powered item linking, competitive intelligence reporting and price image elasticity models to help brands monitor and improve omnichannel performance.

Channel 277

Channel Omnichannel Retail Technology 277

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web. The post Channel-Centric Solutions Are Missing the Mark appeared first on Zaius.

Channel 195

Channel Omnichannel Download Marketing 195

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. As a review, here were my 2018 predictions. Verdict: As mentioned in the […].

Channel 418

Channel Multichannel Management Marketing 418