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The Importance of eCommerce Product Data Feeds for Online Marketplaces

Groove

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

In other words, there’s a new channel available to prospects wherever they go. Mobile wallets not only offer quick time to market, they have the advantage of widespread adoption that can help drive customers to engage on a brand’s app, website and other channels. Retailers have fewer barriers to gain unparalleled reach.

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Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

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Albertsons’ Retail Media Arm Adds NBCUniversal Channels to CTV Offering

Retail TouchPoints

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

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Product Feed Management for eCommerce Success with Feedonomics - EP007

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

Explore the building blocks of personalization across channels and touchpoints in this masterclass, featuring real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand.

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How Ambitious Brands Are Leveraging Composable Commerce

Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. But can retailers actually deliver? So what are the potential solutions?

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

How do you use the data sitting behind a payment to find the next loyal customer? But payments are just one part of a chain. What’s the next touch point?

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Foundational ABM Building Blocks

Get insights on: Building a solid data foundation Targeting, signals, and optimizing engagement channels Aligning your ABM program with the customer life cycle Establishing effective KPIs and reporting strategies