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Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.
In other words, there’s a new channel available to prospects wherever they go. Mobile wallets not only offer quick time to market, they have the advantage of widespread adoption that can help drive customers to engage on a brand’s app, website and other channels. Retailers have fewer barriers to gain unparalleled reach.
^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.
Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL.
What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.
However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.
Without proper data feed management, it may be tough to keep up with competitors in today’s challenging digital market. eCommerce feed management is a multifaceted process that involves optimizing, organizing, fact-checking, and distributing a seller’s product data across numerous online marketplaces. What Is eCommerce Feed Management?
Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. What Is Product Feed Management?
Explore the building blocks of personalization across channels and touchpoints in this masterclass, featuring real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand.
Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission.
Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.
There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Success with Social Commerce Depends on Data That brings us to data.
Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective
Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.
Amid increasing privacy restrictions and 40% of Chrome users opting out of third-party cookies already, its imperative for marketers to explore alternative strategies in order to maintain their ability to gather valuable data and insights.
According to the latest data from the National Retail Federation (NRF), merchandise returns are projected to reach an astounding $890 billion in 2024, accounting for approximately 16.9% Optimizing product descriptions across channels.
They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?
Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach
Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. But can retailers actually deliver? So what are the potential solutions?
Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. However, this unstructured data often remains underutilized by current AI systems. Multimodal AI will unlock new insights and value.
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it will make up the vast majority — over 91% — of the current U.S. digital advertising spend in 2024, according to eMarketer.
This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Data Analytics : Real-time insights into purchasing patterns enable better decision-making. Personalized Buying Experiences : AI-driven tools offer tailored product recommendations.
Walmart ’s Data Ventures division has announced the international expansion of the Walmart Luminate data insights platform, beginning with Walmex in Mexico and followed by Walmart Canada later this year. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
How do you use the data sitting behind a payment to find the next loyal customer? But payments are just one part of a chain. What’s the next touch point?
To optimize brand and product discovery across all channels, brands have to optimize their product data. However, many merchants struggle to create, manage and update this data effectively, while integrating it with relevant customer insights.
Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock. These capabilities prevent the inconvenience of scrolling through irrelevant or unavailable listings.
Some of the best external loyalty programs today offer this, combining the strengths of both models to engage consumers across multiple channels. By blending Affiliate and CLO programs, retailers gain access to valuable, consented customer data that fosters personalized, relevant experiences.
“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. Your brand growth depends on your organization’s ability to deliver optimized content to marketing and ecommerce channels as quickly as possible.”
Get insights on: Building a solid data foundation Targeting, signals, and optimizing engagement channels Aligning your ABM program with the customer life cycle Establishing effective KPIs and reporting strategies
These durable data points can be used for full-funnel targeting and attribution that closes the loop – a marketer’s dream. Retailers want their data to be more ubiquitous across national brand campaigns, while brands want to invest in deterministic and durable signals at scale. But what is it that both sides need to succeed?
For those who arent familiar, Digital PR is the practice of placing trend-led data, quotes and creative within editorial sections of publications, often with a hyperlink back to the brand domain. Data saves time and money. Finding a transparent way to get skincare and haircare products featured is vital. What is Digital PR?
The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. The home improvement and DIY retailer created digital twins of 1,700 stores and is updating them several times a day with new operational and inventory data.
Weiss: Adherence to regulations around data privacy can’t be ignored, and everything should be done to ensure the highest level of security, especially with a user base that is 1 billion+ strong. When a platform like TikTok, which has been such a [powerful channel] for that, is revoked, how much progress will we lose?
Many shoppers are becoming increasingly interested in choosing ethical brands and caring about how their data is captured and used. The beauty with vision AI and sensing technologies is in the insights that can be drawn without the need for personally identifiable data or images.
Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency issues across teams by approximately 60% and cut the time needed to manage product data by over 70%.
Resilience is achieved by having multiple communication networks, dual acquirer processors, active-active data centers, smart transaction routing, payment orchestration and accepting alternative payment methods. This can be achieved through dual data centers operating in an active-active architecture with auto redundancy built in.
Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack.
At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. Success for a new store location depends on a range of factors.
When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.
Leaving law for business, he changed the landscape of the telecom industry through a tech company start-up called Telx, which became the internationally recognized leader in the data center sector and the de facto standard by which the world’s telecom carriers interconnect to one another.
RTP: How have you used data and insights to inform your approach? We have a comprehensive data-gathering process that includes traditional focus groups, surveys and social listening, alongside retail tests in our stores across the country. Performance and value are now foundational to our entire house of brands.
If data is the new oil, then Walmart is sitting on a gusher. The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division.
The National Retail Federation , which combines online and in-store data in its reporting, will share its results for the full five -day BFCM period tomorrow, Dec. Our data revealed that luxury handbags and home appliances — categories with heftier price tags — were the stars of the show, even with modest discounts. billion in U.S.
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