Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. The Store is in Your Pocket Go back to a decade ago and marketing strategies were predominantly single channel, thanks to the challenges of crafting an omnichannel marketing experience.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

JUNE 16, 2022

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. The solution aims to enable retailers to activate their data so they can put the right messages and recommendations in front of each individual shopper through text.

Mobile 264

Mobile Social Media Retail Channel 264

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. The home improvement and DIY retailer created digital twins of 1,700 stores and is updating them several times a day with new operational and inventory data.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

DECEMBER 27, 2024

Our data at Rival Technologies revealed that Gen Z shops just two to three times per month. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical. Our deepest, most nuanced insights around this generation come courtesy of our mobile-first, conversational research technology.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Kissmetrics

JANUARY 21, 2020

We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. Well, let’s look at the data and from there I’ll show you what you should do. With all of the data, how can that be the case? First off, all marketing channels become statured over time. So, is SEO dead?

SEO 363

SEO Social Media eCommerce Article 363

Retail TouchPoints

MARCH 30, 2023

Say your strategy is to have POS devices at dedicated locations as well as self-checkout, mobile POS and automated checkout,” said Witcher. “So Creating and implementing these types of unified commerce strategies requires close monitoring of data points, the more granular the better. For example, what happens with a BOPIS order?

POS 298

POS Omnichannel Webinar Point of Sale 298

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. In April 2024, Ticketmaster suffered a substantial data breach for which the hacking group ShinyHunters claimed responsibility.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

JANUARY 13, 2023

With Nedap’s iD Cloud solution, we can leverage real-time, accurate data to enable our in-store educators to spend even more time engaging and connecting with our guests,” said Carl Barker, VP, Global Omni Programs at lululemon in a statement. Having a fully mobile cloud solution in our stores greatly contributes to this experience.

Fulfillment 289

Fulfillment Supplies Mobile Channel 289

Retail TouchPoints

JULY 19, 2023

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. With NewStore , the brand has unified its direct offline and online channels to helps drive operational efficiency and improve the customer experience.

POS 243

POS Mobile Omnichannel Accessories 243

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 276

Mobile Mobile eCommerce eCommerce Download 276

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. For example, the large digital screens in United Clubs and gate information displays are one-to-many, while individual plane screens and even mobile phones create opportunities for more individualized engagement moments.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. Success for a new store location depends on a range of factors.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

FEBRUARY 23, 2023

As video technology continued to evolve — especially on mobile devices — not only did the popularity of influencers grow, but so did their ability to monetize their fan bases on behalf of themselves and on behalf of the brands that employed them.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

FEBRUARY 8, 2024

” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools. Photo credit: Family Dollar Tech Investments Always Connect to Convenience At a psychographic level, dollar store shoppers have “forced the lines to blur between channels,” according to Katz.

Mobile 299

Mobile Consumer Fulfillment Retail 299

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

JANUARY 25, 2024

If data is the new oil, then Walmart is sitting on a gusher. The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division.

Merchant Services 312

Merchant Services Supplies Consumer Customer 312

Retail TouchPoints

MARCH 17, 2022

Sensormatic Solutions has expanded its collaboration with Unacast in a partnership that will combine consumer mobility data with in-store traffic data to help retailers build shopper insight capabilities that span the entire path to purchase.

Travel 297

Travel Retail Mobile Channel 297

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

FEBRUARY 6, 2024

Undoubtedly, one part of the puzzle here has to do with data security: the cascade of high-profile breaches we’ve witnessed over the last few years have made consumers more wary than ever of how brands might use their personal information. Leading brands such as Adidas, Oatly, Pizza Hut and T-Mobile trust us as their CMS.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Retail TouchPoints

SEPTEMBER 18, 2020

Now that the COVID-19 pandemic has shifted even more of our lives online, introducing new consumers to digital sales channels, providing seamless digital experiences is more urgent than ever. The reality is, what a consumer views on their screen when using either a mobile app or through a browser is just the tip of the iceberg.

Consumer 340

Consumer Retail Customer Experience Live Chat 340

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

Retail 263

Retail Omnichannel Social Media Channel 263

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. “The data Visit Local provides will help us make important decisions to help continue the growth of our bookstores.” ” .

Books 317

Books Customer Retention Social Media Mobile 317

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Omnichannel Presence : Creating a seamless shopping experience across all channels, whether in-store, online, or via mobile apps, ensuring customers engage with the brand effortlessly. Mobile Integration: Offering mobile apps for seamless shopping and mobile payments and enhancing in-store experience with mobile POS systems.

Payment Services 110

Payment Services Retail Mobile POS 110

Retail TouchPoints

AUGUST 23, 2023

That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience. “In They can then retarget across other online channels with tailored content at a later time, using A/B testing to refine the insights further.”

Apparel 246

Apparel Accessories Omnichannel Consumer 246

Retail TouchPoints

OCTOBER 24, 2023

It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content. It’s a fun way to lean in and take the assets we already have that are valuable in our own stores and put them into new channels.” Brands are also exploring how digital channels can inspire IRL (in real life) engagement.

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Retail TouchPoints

NOVEMBER 6, 2023

The balancing act between these two channels demands a targeted omnichannel strategy that blends digital and in-person experiences into a single, seamless customer journey. It reveals personal interests in the types of products they like — for example, specific colors in which they’re most interested.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

JANUARY 9, 2024

Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection.

Retail 290

Retail Omnichannel Channel Mobile 290

Retail TouchPoints

DECEMBER 17, 2024

Armed with data from your Instacart history, your calendar and your familys preferences, it could ensure youre never out of ingredients for school lunches, responding to a simple command: Hey Siri, keep my pantry stocked. In the near future, you might assign an AI assistant like Siri to manage your grocery shopping.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Retail TouchPoints

DECEMBER 15, 2022

As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies. 6 billion engagements captured. 6 billion engagements captured.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payments 312

Payments Payment Services Retail Channel 312

Retail TouchPoints

SEPTEMBER 4, 2024

Retail companies need to get CX right the first time, and providing a seamless omnichannel experience that makes shopping easy and delightful across all sales channels — both online and offline — is crucial for winning and retaining customers. It’s one thing to have data, but leveraging it properly requires the right strategy.

Omnichannel 298

Omnichannel Retail Point of Sale Technology 298