Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. Instead, you need to shift your focus from “which channel should we optimize next?”

Channel 327

Channel Marketing B2C Omnichannel 327

Retail TouchPoints

JANUARY 13, 2023

With Nedap’s iD Cloud solution, we can leverage real-time, accurate data to enable our in-store educators to spend even more time engaging and connecting with our guests,” said Carl Barker, VP, Global Omni Programs at lululemon in a statement. Having a fully mobile cloud solution in our stores greatly contributes to this experience.

Fulfillment 254

Fulfillment Supplies Mobile Channel 254

Retail TouchPoints

FEBRUARY 8, 2024

” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools. Photo credit: Family Dollar Tech Investments Always Connect to Convenience At a psychographic level, dollar store shoppers have “forced the lines to blur between channels,” according to Katz.

Mobile 277

Mobile Consumer Fulfillment Retail 277

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 231

Mobile Mobile eCommerce eCommerce Shipping Costs 231

Retail TouchPoints

JULY 8, 2020

Uncovering each channel’s conversion window. Do you know the average conversion window of each channel in your media plan? Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Amplifying your message across channels.

Marketing 266

Marketing Retail Mobile Download 266

Retail TouchPoints

JANUARY 25, 2024

If data is the new oil, then Walmart is sitting on a gusher. The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division.

Merchant Services 303

Merchant Services Supplies Consumer Customer 303

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 270

Marketing Consumer Information Customer Retention 270

Retail TouchPoints

AUGUST 23, 2023

That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience. “In They can then retarget across other online channels with tailored content at a later time, using A/B testing to refine the insights further.”

Apparel 240

Apparel Accessories Omnichannel Consumer 240

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

Channel 227

Channel Merchant Services Payment Services Recommendation 227

Retail TouchPoints

NOVEMBER 18, 2024

Will m-commerce (mobile) purchases break records this holiday season? This is where an online B2B resale platform — one that is backed by technology and data and offers multiple channels to sell inventory — can help solve the post-holiday returns pile-up. Will high demand for Stanley Tumblers cause chaos again this year?

B2B 144

B2B Payment Services Small Business Retail Channel 144

Retail TouchPoints

OCTOBER 29, 2024

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels. times higher than banner ads.

Gifts 273

Gifts Social Media Mobile Games 273

Retail TouchPoints

FEBRUARY 6, 2024

Undoubtedly, one part of the puzzle here has to do with data security: the cascade of high-profile breaches we’ve witnessed over the last few years have made consumers more wary than ever of how brands might use their personal information. Leading brands such as Adidas, Oatly, Pizza Hut and T-Mobile trust us as their CMS.

Recommendation 266

Recommendation Customer Hobbies Consumer 266

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

Kissmetrics

NOVEMBER 13, 2017

Thankfully, there are a few data-backed conversion hacks you can implement that are sure to get you a better conversion rate. Is your website optimized for mobile traffic? In all seriousness, if you don’t have a mobile site that’s optimized for mobile sales , you’re doomed. Mobile intent is big, too. Image Source.

PayPal 444

PayPal Mobile Payment Services Demo 444

Retail TouchPoints

FEBRUARY 23, 2023

As video technology continued to evolve — especially on mobile devices — not only did the popularity of influencers grow, but so did their ability to monetize their fan bases on behalf of themselves and on behalf of the brands that employed them.

Channel 357

Channel Marketing Social Media Technology 357

365 Retail

MARCH 15, 2022

Mobile has risen up the ranks during the course of the pandemic, to take the top spot over email as European shoppers’ preferred choice of communication from brands and retailers during their omnichannel buying journeys, the latest research from insights-led customer engagement platform, MoEngage , revealed.

Channel 52

Channel Mobile Consumer Customer Retention 52

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 257

Consumer Customer Experience eCommerce Technology 257

Retail TouchPoints

OCTOBER 24, 2023

It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content. It’s a fun way to lean in and take the assets we already have that are valuable in our own stores and put them into new channels.” Brands are also exploring how digital channels can inspire IRL (in real life) engagement.

Food and Beverages 252

Food and Beverages Workshop Games Consumer 252

Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Use really transparent language about how you’re going to use their data, and what options they have to control how you use their data ,” said Varon. “If

Payment Services 144

Payment Services Mobile Retail eCommerce 144

Kissmetrics

JANUARY 21, 2020

We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. Well, let’s look at the data and from there I’ll show you what you should do. With all of the data, how can that be the case? First off, all marketing channels become statured over time. So, is SEO dead?

SEO 363

SEO Social Media eCommerce Article 363

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

Retail 228

Retail Omnichannel Social Media Channel 228

Retail TouchPoints

SEPTEMBER 4, 2024

Retail companies need to get CX right the first time, and providing a seamless omnichannel experience that makes shopping easy and delightful across all sales channels — both online and offline — is crucial for winning and retaining customers. It’s one thing to have data, but leveraging it properly requires the right strategy.

Omnichannel 269

Omnichannel Retail Point of Sale Technology 269

Retail TouchPoints

JANUARY 9, 2024

Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection.

Retail 278

Retail Omnichannel Channel Mobile 278

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 197

Customer Retail Information Consumer 197

Optimizely

APRIL 3, 2017

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.) Incentivize engagement with rewards on purchases.

Mobile 186

Mobile Customer Omnichannel Social Media 186

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 292

Retail Customer Data Customer Experience Social Media 292

RTP blog

MAY 13, 2019

As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire.

Mobile 150

Mobile Retail eCommerce Mobile Payments 150

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Retail TouchPoints

NOVEMBER 6, 2023

The balancing act between these two channels demands a targeted omnichannel strategy that blends digital and in-person experiences into a single, seamless customer journey. It reveals personal interests in the types of products they like — for example, specific colors in which they’re most interested.

Omnichannel 293

Omnichannel Social Media Channel Mobile 293

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payments 284

Payments Payment Services Retail Channel 284

Smile.io

JUNE 28, 2024

According to insights , "mobile ecommerce sales make up 60 percent of all ecommerce sales"   They went from being nothing to the bulk of sales in a decade. And their growth is accelerated by mobile-first generations like Millenials, Gen Z, and Gen Alpha. According to the same data, the average mobile webpage takes 15.3

Mobile 50

Mobile Payment Services Payments Mobile eCommerce 50

Kissmetrics

APRIL 30, 2021

As a result, most businesses will have to rely on first-party data for things like ad targeting. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. What Is First-Party Data? First-party data is information companies collect from their own sources about their customers.

Marketing 255

Marketing Information PPC Social Media 255

Sailthru

JANUARY 13, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

Customer Experience 60

Customer Experience Mobile Channel Other 60

Retail TouchPoints

JANUARY 4, 2024

billion in online spend — an all-time high, according to Adobe data, and $2.1 Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1% Mobile shopping was highest on Christmas Day, when it drove 63% of online sales; Curbside pickup remained popular, used for 18.4%

Social Media 250

Social Media Payments Payment Services Toys 250

Optimizely

APRIL 19, 2018

When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. Is it on your website or mobile app? Experiment and use the interaction data as your north star. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

B2C 207

B2C Channel Payment Services Customer Experience 207