Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. Multimodal AI will unlock new insights and value.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Whereas seamless omnichannel advertising was once limited to resource-intensive large networks, it’s now in the hands of networks of all sizes.

Retail 278

Retail Omnichannel Technology Improvements 278

Groove

JANUARY 13, 2025

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Data Analytics : Real-time insights into purchasing patterns enable better decision-making. Personalized Buying Experiences : AI-driven tools offer tailored product recommendations.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

SEPTEMBER 4, 2024

Retail companies need to get CX right the first time, and providing a seamless omnichannel experience that makes shopping easy and delightful across all sales channels — both online and offline — is crucial for winning and retaining customers. It’s one thing to have data, but leveraging it properly requires the right strategy.

Omnichannel 298

Omnichannel Retail Point of Sale Technology 298

Retail TouchPoints

DECEMBER 17, 2024

Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock. These capabilities prevent the inconvenience of scrolling through irrelevant or unavailable listings.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

JANUARY 13, 2025

According to the latest data from the National Retail Federation (NRF), merchandise returns are projected to reach an astounding $890 billion in 2024, accounting for approximately 16.9% Optimizing product descriptions across channels.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Many shoppers are becoming increasingly interested in choosing ethical brands and caring about how their data is captured and used.

Omnichannel 295

Omnichannel Technology Operations Shipping Costs 295

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

JANUARY 21, 2025

Partnering with SMG has enabled us to expand our offering and create a true omnichannel experience by adding channels that reach the shopper throughout their purchasing journey, from before they arrive at the airport to the time they board their plane , said Stuart Michell, Chief Commercial Officer at WHSNA in an interview with Retail TouchPoints.

Travel 299

Travel Retail Leisure Omnichannel 299

Retail TouchPoints

APRIL 6, 2022

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally.

Omnichannel 287

Omnichannel Management Channel Consumer 287

Retail TouchPoints

MAY 24, 2022

These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 Omnichannel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” said Carl Dawson, CIO of Asda in a statement.

Fulfillment 289

Fulfillment Omnichannel Supplies Clothing 289

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel. Loyalty programs.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

MAY 16, 2024

Walmart ’s Data Ventures division has announced the international expansion of the Walmart Luminate data insights platform, beginning with Walmex in Mexico and followed by Walmart Canada later this year. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

MARCH 30, 2023

Bruno and Brendan Witcher, VP, Principal Analyst at Forrester , spoke during the Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture webinar. Creating and implementing these types of unified commerce strategies requires close monitoring of data points, the more granular the better.

POS 298

POS Omnichannel Webinar Point of Sale 298

Retail TouchPoints

MAY 29, 2024

Retasmart is designed to enable retailers to unify all channels and experiences in one solution, allowing them to solve challenges related to inventory management, customer engagement, payment options, reporting and analytics, and multichannel retailing — all from a single platform.

Omnichannel 264

Omnichannel Payment Services POS Multichannel 264

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

MARCH 2, 2023

Engage3 aims to help retailers grow revenue and drive store trips by tracking and optimizing their price image through the Omnichannel Intelligence module, part of the Price Image Management suite.

Channel 277

Channel Omnichannel Retail Technology 277

Retail TouchPoints

JUNE 3, 2024

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. To advance this partnership every year, we continue to utilize data and insights to remain grounded with the consumer and co-create solutions with retailers.”

Omnichannel 286

Omnichannel Social Media Consumer Games 286

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

POS 278

POS Channel B2C Social Media 278

Wiser

FEBRUARY 18, 2025

Introduction The concept of the Perfect Store has become a strategic cornerstone for leading brands striving to achieve seamless execution across online and in-store channels. This resulted in fragmented data, delays, and missed opportunities to enforce brand standards consistently.

Omnichannel 78

Omnichannel Demo Channel Improvements 78

Retail TouchPoints

JANUARY 14, 2022

sales reached $257 billion , up from $236 billion , according to data from Salesforce. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. This was a strong indication of omnichannel approaches to grabbing shoppers’ attention, whether for promotions or notifications.

Omnichannel 306

Omnichannel Fulfillment Shipping Costs Social Media 306

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

Omnichannel 278

Omnichannel B2B Channel Customer 278

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Retail TouchPoints

MARCH 5, 2025

Her knowledge and hands-on approach to driving these areas of the Davids Bridal business will be critical in the companys efforts to expand into new categories, and even new media channels, following its second bankruptcy in 2023.

PayPal 214

PayPal Omnichannel Customer Experience Technology 214

Retail TouchPoints

AUGUST 11, 2022

We have a customer insights function at Parachute that spends a lot of time going through qualitative and quantitative data,” Sheriff said. What channels do they use? Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. What influences them and drives their behaviors?

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

Recommendation 298

Recommendation Social Media Demo Omnichannel 298

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

MAY 7, 2024

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack.

eCommerce 264

eCommerce Improvements Information Channel 264

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. The home improvement and DIY retailer created digital twins of 1,700 stores and is updating them several times a day with new operational and inventory data.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

SEPTEMBER 16, 2024

This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy,” said Janet Hayes, CEO of Crate & Barrel Holdings in a statement. “As The Adyen solution is designed to unlock shopper insights, streamline operations and support digital advancement.

Payment Services 279

Payment Services Channel Omnichannel Operations 279

Retail TouchPoints

JANUARY 5, 2023

In a world awash with data, what matters is not how much you have but what you do with it. But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s Data is at the Center of Everything’. An intricate data management strategy is essential to pulling off this consistency; at e.l.f.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306