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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Map Customer Journeys for Data-Driven Mobile Marketing. It’s not news that we live in a data-driven world, and brands that aren’t proactively leveraging data to craft actionable insights about their customers will quickly fall behind those that do. Ecommerce brands need to take a tailored approach in reaching their customers.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. Success for a new store location depends on a range of factors.

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Integrating Sales Data for Smarter Strategy: A Guide for FMCG Brands

Wiser

In the competitive fast-moving consumer goods (FMCG) sector, leveraging integrated sales data is essential for crafting smarter, more responsive strategies. According to a study by the Aberdeen Group, companies with integrated data average a 15% increase in sales productivity.

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Creating A Frictionless Shopping Experience With Technology And Data

RTP blog

But they also expect a helping hand guiding them along the sales path. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. Just ask Alexa.

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Before You Migrate Shopify To BigCommerce, Ask These Questions

Groove

More channels to sell: BigCommerce integrates seamlessly with various sales channels , including marketplaces, social media platforms, and point-of-sale systems. Import Your Data into BigCommerce BigCommerce offers various import tools to migrate Shopify to BigCommerce. Are you considering a migration?

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. There, you can speak to a sales representative or sign up for a free trial of Shopify altogether. Quite bit, actually. We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers.

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Shiseido Americas selects Amperity to transform first-party data strategy

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.