Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. For instance, according to our survey , the majority of consumers view a brand’s website as their most important marketing channel.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Optimizely

NOVEMBER 5, 2020

By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data gives you an opportunity to engage your customer with messages that are completely personalized for them. Loyalty data lends itself to relevant and personalized messages.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

DECEMBER 17, 2024

Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock. These capabilities prevent the inconvenience of scrolling through irrelevant or unavailable listings.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Groove

DECEMBER 12, 2024

BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market. We generally recommend staying under 60 to 65 characters. It's possible to add structured data markup to your website without modifying the source code.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

MARCH 30, 2023

One of the key technologies powering this rapid adoption is ChatGPT, which can enable personalization, at scale, above and beyond what was previously possible, including unlocking real-time recommendations using chatbots. So where’s the right place to do a product recommendation? For example, what happens with a BOPIS order?

POS 298

POS Omnichannel Webinar Point of Sale 298

Retail TouchPoints

JUNE 5, 2024

To optimize brand and product discovery across all channels, brands have to optimize their product data. However, many merchants struggle to create, manage and update this data effectively, while integrating it with relevant customer insights.

Customer Loyalty 261

Customer Loyalty Channel eCommerce Recommendation 261

Retail TouchPoints

NOVEMBER 17, 2022

Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. The Lily AI/Pimberly partnership can help retailers gain more accurate and robust product data within their centralized product catalog to power all downstream systems.

Management 276

Management Retail Recommendation Channel 276

Retail TouchPoints

OCTOBER 24, 2024

Not only has the traditional funnel disappeared, but increased competition online means that marketers’ historical focus on the top and middle of the funnel — capturing consumers’ attention and inspiring them to research and browse across channels — is no longer performing like it used to.

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

AUGUST 2, 2022

Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want. Using zero-party data to offer more relevant products and services will be a key aspect of marketing strategies for years to come.

Clothing 274

Clothing Channel Information Fashion 274

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 290

Retail Payment Services Consumer Information 290

Retail TouchPoints

JANUARY 9, 2025

In terms of consumer acceptance of AI, there are strong indications that many consumers are unaware that AI is already sharpening the product recommendations they receive or has planned a faster delivery route so that their package arrives on time. Reflections on Social Commerce PAN: While the future of TikTok in the U.S.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

MAY 7, 2024

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack.

eCommerce 264

eCommerce Improvements Information Channel 264

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

OCTOBER 3, 2024

But Walmart thinks it has the answer, for its own suppliers at least — making its robust slate of first-party data on shopper behavior and supply chain journeys available to brands via the Walmart Luminate suite of insights tools. What data allows you to do is, in tough times, make the right moves.”

Merchant Services 278

Merchant Services Apparel Recommendation Supplies 278

Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. What Data Can You Pull From Cookie Tracking?

eCommerce 320

eCommerce Information Improvements Reference 320

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides.

B2B 443

B2B Marketing Recommendation Channel 443

Retail TouchPoints

JANUARY 9, 2024

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. This will cause the channel to continue to narrow, further reducing ship traffic.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

DECEMBER 17, 2024

AI agents dont just suggest products they personalize recommendations, streamline decision-making and handle routine tasks like grocery replenishment. AI shopping assistants are ushering in a new era of commerce, Goldberg said on LinkedIn. This is every part of the marketing funnel being used.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

JULY 23, 2024

That’s why you’ve got to leverage predictive data, using machine learning in real time, to better anticipate delivery windows. We’re turning all of that experience and data into digital solutions that address every stage of the customer journey. People want — and expect — to know exactly when their packages are going to be delivered.

Merchant Services 289

Merchant Services Shipping Costs Supplies Fulfillment 289

UpSellIt

DECEMBER 2, 2024

By leveraging personalized on-site engagement, you can maximize the value of your existing traffic without having to invest in new acquisition channels. Website personalization increases the likelihood of conversions by offering relevant products, recommendations, or incentives at the right time.

Shipping Costs 137

Shipping Costs Customer Recommendation eCommerce 137

Fabric

MAY 2, 2023

Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. What is Data Orchestration?

eCommerce 246

eCommerce Payment Services Information Management 246

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Groove

DECEMBER 9, 2020

With 100+ native integrations , Klaviyo helps eCommerce businesses integrate more data to improve their marketing strategies. Since there's no limit on how much data can be integrated between an eCommerce store and Klaviyo, companies don't need to pre-define their data schema before using the marketing tool.

Marketing 351

Marketing Recommendation eCommerce Magento 351

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Klaviyo's native integrations help you pull in unlimited data from your eCommerce platform with no hidden fees. Data Science. Reach Customers On Any Channel.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Kissmetrics

OCTOBER 16, 2020

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. I stand behind all of my top recommendations. Your marketing channels. Different marketing automation software supports various marketing channels.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79