Retail TouchPoints

MAY 7, 2024

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack.

eCommerce 227

eCommerce Improvements Information Channel 227

Retail TouchPoints

FEBRUARY 4, 2021

Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’ owned and ecommerce shopping channels. Bluecore Advertise builds on the personalization capabilities of the solution provider’s earlier offerings.

Channel 146

Channel Multi-channel Recommendation Operations 146

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

Channel 223

Channel Merchant Services Payment Services Recommendation 223

Retail TouchPoints

NOVEMBER 17, 2022

Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. The Lily AI/Pimberly partnership can help retailers gain more accurate and robust product data within their centralized product catalog to power all downstream systems.

Management 230

Management Retail Recommendation Channel 230

Optimizely

AUGUST 27, 2019

How AI Continues To Change Omnipresent Omni-Channel Strategies. We loved watching @jasonjabaut of @FleetFeetSports join @Dropbox and @GSK in this evening's panel on How AI Continues To Change Omnipresent Omni-Channel Strategies @eTailNews pic.twitter.com/Xt7n9bAgix — Zaius (@getzaius) August 20, 2019. “I So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

NOVEMBER 5, 2020

By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data gives you an opportunity to engage your customer with messages that are completely personalized for them. Loyalty data lends itself to relevant and personalized messages.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

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Channel Social Media SEO Other 309

Optimizely

DECEMBER 3, 2020

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data. We do this by building bespoke models based ONLY on your data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Retail TouchPoints

JULY 23, 2024

That’s why you’ve got to leverage predictive data, using machine learning in real time, to better anticipate delivery windows. We’re turning all of that experience and data into digital solutions that address every stage of the customer journey. People want — and expect — to know exactly when their packages are going to be delivered.

Merchant Services 259

Merchant Services Shipping Costs Supplies Fulfillment 259

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Coola Suncare Utilizes Loyalty Data to Drive Tailored Marketing Campaigns.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Marketing 261

Marketing Retail Multi-channel Events 261

Retail TouchPoints

JANUARY 9, 2024

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. This will cause the channel to continue to narrow, further reducing ship traffic.

Supplies 233

Supplies Shipping Costs Small Business Retail Recommendation 233

Retail TouchPoints

AUGUST 2, 2022

Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want. Using zero-party data to offer more relevant products and services will be a key aspect of marketing strategies for years to come.

Clothing 219

Clothing Channel Information Fashion 219

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 258

Social Media Consumer Information Marketing 258

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 269

Marketing Consumer Information Customer Retention 269

Fabric

MAY 2, 2023

Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. What is Data Orchestration?

eCommerce 246

eCommerce Payment Services Information Management 246

Retail TouchPoints

DECEMBER 13, 2021

After doing these data-driven transformations one retailer at a time, I realized that if I transitioned to Google, I could impact the industry in a scaled way and build the things that I always wanted Google to build for me,” said Tharp. I think people are getting tired of using the word omni — it’s really “channel-less.”

Channel 176

Channel Omnichannel Retail Merchant Services 176

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 144

Recommendation Customer Retail Social Media 144

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 254

Consumer Customer Experience eCommerce Technology 254

RTP blog

SEPTEMBER 25, 2017

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. With technology that creates a seamless shopping experience and insights from your data.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides.

B2B 443

B2B Marketing Recommendation Channel 443

Retail TouchPoints

OCTOBER 8, 2024

Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel. Yet they are often hampered by ecommerce platforms that can’t handle the complexity and volume of their product data. Cleanse your product data. Before AI can deliver any benefits, clean your product data.

B2B 239

B2B eCommerce Platforms eCommerce B2C 239

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 250

Live Chat Customer Experience eCommerce Recommendation 250

Retail TouchPoints

JULY 14, 2021

Traditionally, inconsistent data sharing and a lack of full alignment on trends and goals have hindered most demand forecasting processes. There is broad skepticism around extremely recent sales data; to many, it seems “too current to be accurate.” RTP: Data sharing is a key recommendation that underlies this report.

Shipping Costs 261

Shipping Costs Omnichannel Channel Recommendation 261

Retail TouchPoints

OCTOBER 16, 2024

The Federal Trade Commission’s recent announcement of an inquiry into “surveillance pricing”—the use of personal shopper data for individualized pricing—has intensified scrutiny of AI-driven pricing practices. The impact was even more pronounced in the digital store, where sales surged 40.1%

Consumer 268

Consumer Retail Recommendation Customer Loyalty 268

Retail TouchPoints

NOVEMBER 18, 2024

This is where an online B2B resale platform — one that is backed by technology and data and offers multiple channels to sell inventory — can help solve the post-holiday returns pile-up. A B2B resale platform that holds years of pricing data against multiple variables ensures a more accurate picture when it comes to pricing.

B2B 144

B2B Payment Services Small Business Retail Channel 144

Retail TouchPoints

SEPTEMBER 3, 2021

To tackle this, GlassesUSA.com has built a suite of intelligent search and recommendation tools , a range of try-on solutions (both virtual and real-world) and offers a host of educational content to guide shoppers through the process of buying eyewear online.

Recommendation 206

Recommendation Shipping Costs eCommerce Customer 206

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 193

Customer Retail Information Consumer 193

Groove

OCTOBER 16, 2024

Our team recommended migrating this brand to a single BigCommerce instance using Multi-storefront (MSF). How the BigCommerce Multi-Storefront Klaviyo Integration Works To differentiate between the two storefronts, we leveraged BigCommerce channel IDs and the primary indicator of which storefront was being referenced.

BigCommerce 343

BigCommerce Multi-channel eCommerce Platforms Document 343

Optimizely

DECEMBER 18, 2018

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data? How can you integrate in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

365 Retail

MAY 10, 2024

In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. Let’s dive in.

White Paper 117

White Paper Retail Information Customer Data 117

Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. What Data Can You Pull From Cookie Tracking?

eCommerce 320

eCommerce Information Improvements Reference 320

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Channel 191

Channel Marketing Jewelry Customer Loyalty 191

Kissmetrics

DECEMBER 7, 2020

Data is the most powerful resource on the planet right now — some are even calling it the “new oil.” ” But, are you making the most of your marketing data? You should be using Microsoft Excel to analyze and organize data from your marketing efforts. Step 1: Find Your Source Data.

Marketing 293

Marketing eCommerce Information Presentation 293

365 Retail

SEPTEMBER 1, 2024

Effective retail operations increasingly run on data, hence those who know how to use it will be the ones that flourish. Retailers should understand the need of safeguarding their ideas by patents as they develop in how they gather, examine, and apply Big Data.

Social Media 52

Social Media Retail Supplies Consumer 52