Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

NOVEMBER 27, 2023

Looking for even more data and insights to power your approach? With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Everyone comes to the table with ideas and backs them with data.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

FEBRUARY 14, 2025

For those who arent familiar, Digital PR is the practice of placing trend-led data, quotes and creative within editorial sections of publications, often with a hyperlink back to the brand domain. Data saves time and money. Finding a transparent way to get skincare and haircare products featured is vital. What is Digital PR?

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. The home improvement and DIY retailer created digital twins of 1,700 stores and is updating them several times a day with new operational and inventory data.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

DECEMBER 6, 2024

RTP: How have you used data and insights to inform your approach? We have a comprehensive data-gathering process that includes traditional focus groups, surveys and social listening, alongside retail tests in our stores across the country. Performance and value are now foundational to our entire house of brands.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

DECEMBER 18, 2024

Brands will be able to sponsor second-screen experiences during pivotal show moments and across both series social media channels, which collectively have more than 1.5 Etalk, Canadas longest running entertainment news program, will unveil a shoppable experience that features accessible fashion inspired by celebrities.

Social Media 255

Social Media Fashion Gifts SEO 255

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

POS 278

POS Channel B2C Social Media 278

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. Success for a new store location depends on a range of factors.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

Recommendation 298

Recommendation Social Media Demo Omnichannel 298

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

JUNE 10, 2022

billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg. Think about why younger shoppers liked these tools, add in what appeals to them in other channels today, and use this information to inform your initial metaverse adoption strategy. However, new channels also mean new expectations.

Social Media 278

Social Media Channel Technology Customer 278

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Groove

OCTOBER 5, 2024

According to data from Klaviyo, 72 percent of people have made purchases after receiving promotional text messages. While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

OCTOBER 25, 2021

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. The average person gets about 10,000 messages a day,” said Stacia Goddard, SVP of Strategy and Consulting at Data Axle in an interview with Retail TouchPoints. “A

Social Media 317

Social Media Channel Marketing Consumer 317

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history. Offer multiple communication channels for customer support, including phone, chat, email, and social media.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Monitor Brand Mentions on Social Media. Social Media Communication Automation.

Technology 363

Technology Social Media Information Live Chat 363

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Tip 2: Look for Partners That are Customer-First Across All Channels. Tip 3: Go Beyond Organic Feeds and Owned Channels to Maximize ROI.

Social Media 302

Social Media Channel eCommerce Marketing 302

Retail TouchPoints

DECEMBER 17, 2024

Armed with data from your Instacart history, your calendar and your familys preferences, it could ensure youre never out of ingredients for school lunches, responding to a simple command: Hey Siri, keep my pantry stocked. In the near future, you might assign an AI assistant like Siri to manage your grocery shopping.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Groove

DECEMBER 5, 2024

Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers. The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively.

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. By identifying consumer priorities, [marketers] can activate against that in a data-driven way.” You also want to ensure that the organizations you’re working with are using the same set of KPIs and the same set of data.”

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

Kissmetrics

FEBRUARY 19, 2021

Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Kissmetrics

OCTOBER 16, 2020

Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363