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Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Retail TouchPoints

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

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Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing

Retail TouchPoints

Heres how retail marketers should vet AI products so they can be implemented effectively into their campaigns: Start with a demo. Begin by getting a demo of the AI tools to help you understand their effectiveness and functionality. See how long the platform takes to generate output and look for errors or timeouts.

Marketing 182
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Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester eCommerce

No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help you target the most promising opportunities.

B2B 284
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How AI Assistants are Already Reshaping Shopping

Retail TouchPoints

First, retailers need to stay on top of which of these platforms are gaining traction with their customers , because in many cases it could mean that shoppers are encountering and even buying their brand without ever touching one of their owned or operated channels. This is every part of the marketing funnel being used.

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Saks Introduces a New Category — Electric Cars

Retail TouchPoints

Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations. The brand also will be featured in content on Saks’ digital channels, including an email campaign and social media content. The demo drive program will debut at the Saks Fifth Avenue West Coast flagship in Beverly Hills, Calif.

Demo 290
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How to Select the Best Email Marketing Platform for eCommerce

Groove

Half of marketers report that email marketing is their most impactful channel. Integration with Other Channels As an eCommerce-oriented platform, Klaviyo integrates easily with other channels so your email and SMS marketing strategies work together well. Email is an essential part of customer engagement and driving sales.

eCommerce 332
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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

With advanced measurement, targeting and programmatic transactional technology, Samsung and Hy-Vee’s retail media network, RedMedia , will help suppliers and brands reach specific customers across channels, including the retailer’s in-store marketing, loyalty programs and events.

Retail 302