Kissmetrics
JANUARY 8, 2021
How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.
Groove
DECEMBER 7, 2024
With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Furthermore, be sure to link your most recent content whether it be a blog post, webinar, or eBook to older relevant material.
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Kissmetrics
AUGUST 4, 2020
Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. Lesson #3: Omni-Channel Strategies. As a heads up, I won’t be blogging about each lesson, so the easiest way to keep up is to subscribe to my YouTube channel. Lesson #2: Media Outlets.
Groove
MARCH 20, 2020
Sending an email that directs users to advanced content such as eBooks or guides. So, you've spent 20+ hours writing and polishing the perfect eBook for a particular segment of your audience. Take interesting screenshots or infographics from your eBook and create landing pages exclusively for them. Why stop there?
Kissmetrics
MAY 2, 2018
Blog series to ebook, for example. Marketers use a wide variety of channels, types, and formats for their content. Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Turn Posts into Ebooks. The result?
Retail TouchPoints
NOVEMBER 5, 2021
Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. As mentioned earlier, it’s important that the overall theme of your ads be consistent across channels while the specific messaging fits the social media platform’s user base.
Kissmetrics
AUGUST 5, 2021
You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses. Unfortunately, simply being present isn’t enough.
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