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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309
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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Furthermore, be sure to link your most recent content whether it be a blog post, webinar, or eBook to older relevant material.

eCommerce 297
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BigCommerce vs. WooCommerce: Features, Pricing, and More

Groove

Multi-Channel Selling : BigCommerce is an omnichannel platform that lets you sell on various marketplaces, including Facebook, Amazon, and eBay, from one central dashboard. SEO-Friendly : WordPress is known for being SEO-friendly, making WooCommerce a solid choice for organic traffic growth.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Content marketing leverages materials including eBooks, case studies, blogs and social media posts, to name a few.

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10 Benefits of Content Marketing: Short & Long-Term

Groove

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? whether it be a blog, webinar, eBook, etc. ? At Groove, we use "gated" landing pages for long-form pieces of content, such as our downloadable eBooks and webinar recordings.

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How To Create A Successful eCommerce Marketing Strategy

Groove

Sending an email that directs users to advanced content such as eBooks or guides. So, you've spent 20+ hours writing and polishing the perfect eBook for a particular segment of your audience. Take interesting screenshots or infographics from your eBook and create landing pages exclusively for them. Why stop there?