Groove

JANUARY 13, 2025

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Groove

OCTOBER 11, 2024

Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. The Importance of Text Message Marketing in eCommerce Text message marketing boasts an open rate of up to 98 percent with a 45 percent response rate , making it a powerful way to engage users.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

Multi-channel 335

Multi-channel eCommerce BigCommerce Channel 335

Groove

NOVEMBER 2, 2024

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. What Is Product Feed Management?

Management 315

Management Multi-channel eCommerce Omnichannel 315

Groove

FEBRUARY 4, 2025

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify About This Episode Is your B2B eCommerce platform flexible enough to grow as your business does? Want to future-proof your B2B eCommerce strategy? Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

B2B 289

B2B eCommerce Merchant Services Magento 289

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. Key Benefits of Using Google Performance Max for eCommerce If you have yet to start using Google Ads Performance Max in your business operations, you may wonder if this setup offers any benefits over other types of ad campaigns.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

NOVEMBER 22, 2024

Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with new shows from Martha Stewart, Jennifer Hudson and more. The collaboration will kick off on Black Friday, with TalkShopLive producing a series of new shows for Amazon Live , the e-tailer’s livestreaming service.

eCommerce 277

eCommerce Books Channel Customer 277

Forrester eCommerce

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Customer Experience 545

Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Marketing 545

lateshipment

NOVEMBER 13, 2024

With heightened order volumes and tight shipping deadlines, it is natural for e-commerce businesses to expect high customer service inquiries and frustrations from delivery issues during the holiday season. Holiday Survival Kit for E-Commerce Customer Service Steps to Take When a Customer’s Delivery Goes Wrong 1.

eCommerce 130

eCommerce Shipping Live Chat Information 130

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. A quality eCommerce content strategy provides more ways for potential customers to find your store.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Forrester eCommerce

JUNE 1, 2020

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 536

Channel Technology Marketing B2B 536

Forrester eCommerce

APRIL 29, 2021

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year.

Channel 528

Channel Supplies Customer B2B 528

Retail TouchPoints

DECEMBER 17, 2024

Inventory visibility allows ecommerce service providers to track and monitor inventory levels in real time throughout the supply chain. Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Groove

DECEMBER 5, 2024

With this knowledge in hand, you can make a more informed decision as to whether HubSpot is the right platform for your eCommerce business. HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. What Is HubSpot? The Service Hub also directly benefits shoppers.

eCommerce 293

eCommerce Marketing B2B Management 293

Forrester eCommerce

AUGUST 11, 2020

This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results.

Events 489

Events Channel Customer 489

Forrester eCommerce

JANUARY 8, 2021

When I published the “What I See Coming For The Channel 2020” I totally missed the pandemic, social unrest and pandemonium, and even murder hornets somewhere in the middle. Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! That being said, many of the […].

Channel 477

Channel Marketing 477

Retail TouchPoints

APRIL 3, 2025

How can businesses simplify their commerce tech stack without sacrificing performance? When E-com Tech Results in Pain not Profits Gone are the founding days of eCommerce when a simple website with a payment gateway seemed to do the job. Want pain-free commerce that grows healthy profits?

eCommerce 147

eCommerce Payment Services White Paper Subscription 147

Retail TouchPoints

FEBRUARY 4, 2025

In physical stores, AI-driven digitization of the shopping experience will guide customers via interactive kiosks or smartphone apps, seamlessly integrating online and offline channels. AI agents will drive growth through conversational commerce.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

OCTOBER 23, 2024

While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce (3P commerce). And new research from Rithum suggests that this is just the beginning.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Forrester eCommerce

SEPTEMBER 2, 2021

Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing, recruiting, enabling, and nourishing a top performing channel boils down to three simple questions about partners: What do they read?

Channel 478

Channel Social Media Marketing 478

Groove

OCTOBER 14, 2024

If you run an eCommerce business and are ready to take your digital strategy to the next level, you may be searching for things like “CTR meaning,” “what is CTR in marketing” or “click-through rate definition.” Why Is CTR Important for eCommerce? Here, we’ll explore everything that you need to know.

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

Retail TouchPoints

AUGUST 17, 2022

It’s hard to say that 2022 has been the year of ecommerce so far. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Forrester eCommerce

JUNE 22, 2022

Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions.

Channel 370

Channel Other 370

Retail TouchPoints

OCTOBER 11, 2024

Visuals were a natural part of the process when shopping was done in person, but with the rise of ecommerce, they have become an additional task on retailers’ to-do lists — something that has to be created, formatted, edited and uploaded. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify.

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels. Al Williams is GM and VP, B2C, at BigCommerce.

Retail 298

Retail BigCommerce B2C Channel 298

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. We will walk you through choosing the best eCommerce email platform for your needs. Here are some important areas to consider: eCommerce Integration Look at other eCommerce services that the email provider works well with.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277

Events Omnichannel Retail Workshop 277

Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Retail TouchPoints

FEBRUARY 23, 2023

However, many of these platforms proved to be fraught with poorly executed, friction-filled ecommerce capabilities. This new technology represents something previous iterations of influencer and creator ecommerce did not — it represents the true convergence of entertainment and shopability.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320