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AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Remember that a huge percentage of all ecommerce shopping is now done on smartphones.
By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. By using various analytical tools (such as BigCommerce EcommerceAnalytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.),
Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels. Google PPC. Facebook PPC. Source: Compass Ecommerce Conversion Rate Benchmarks. For most channels, they convert more than DOUBLE the rate of the other stores. CPM: $3.39.
When your eCommerce business sells a wide variety of products, tracking and comparing their performance each month can be a major headache. Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Fortunately, there is a better way.
What marketing channels perform the best? These are just a few examples of how GDS enables you to surface ecommerceanalytics data into easy-to-understand dashboards through data visualization. You can find a PPCEcommerce overview template, a YouTube channel report template, plus a search console template, and more.
This might show there are opportunities to invest in other channels. The table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. For most channels, they convert more than DOUBLE the rate of the other stores. Both in terms of traffic and revenue. Device type (by visitors).
year for use on five sites and includes ecommerce reports Agency : $399.50/year provides advanced ecommerceanalytics, offering detailed reports on sales, customer behavior, and product performance. G2 rating : 4.8 year for use on one site and unlimited users Pro : $199.50/year You can also add up to 500 sites for $999.50/year.
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