Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. “For How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Groove

JANUARY 4, 2021

In addition, we leveraged audience targeting, such as interest and affinity audiences, lookalike audiences, shopping cart abandoners, Facebook page visitors, YouTube channel visitors, website visitors and those who bought samples. Interested/have watched videos on the company's YouTube channel. Groove Commerce is here to help!

Improvements 365

Improvements Recommendation PPC Shopping Carts 365

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

ROI Revolution

JUNE 3, 2020

Which channel should you focus your efforts on: paid or organic? PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time.

PPC 88

PPC SEO Mobile Automotive 88

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 167

Social Media Marketing PPC eCommerce 167

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Today he leads a team of more than 25 PPC, SEO and conversion optimization specialists as a boutique, fully remote ecommerce marketing agency.

eCommerce 296

eCommerce SEO Recommendation Multi-channel 296

BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Both channels have consistency. Retargeting Channels. Mistake #4.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Adscale Review: Adscale Solutions. …and more.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Remember that a huge percentage of all ecommerce shopping is now done on smartphones.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. What products tend to work best on each channel. Get in touch. Facebook Ads.

eCommerce 156

eCommerce PPC Social Media Channel 156

BigCommerce

DECEMBER 13, 2017

From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. You drive internal traffic via Amazon PPC and external traffic via outside ads like Facebook , Google AdWords, etc. My two favorite tools are Helium 10 – Magnet and Keyword Inspector.

SEO 209

SEO Merchant Services Recommendation Document 209

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Content + Commerce Integration. Niche PPC Strategies. Which channels did they invest most in? Most Successful Cyber Week 2017 Tactics. Desktop: 56%.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Kissmetrics

AUGUST 8, 2017

AdWords is one of the most predictable paid media channels. In 2014, marketers spent $23.44 billion in the search channel. About the Author: Tom Bukevicius (boo-ka-vicious) is a Principal at SCUBE Marketing , E-Commerce marketing agency delivering results through PPC & CRO.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements Marketing 240

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Groove

FEBRUARY 2, 2022

In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Email Marketing. Did you know that 72% of people prefer to receive branded content through email as opposed to any other channel? Paid Search. We’ll be in touch!

Customer 150

Customer Customer Retention Merchant Services PPC 150

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Quick Tips Podcast.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

Omnisend

MARCH 21, 2021

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. Social media marketing. Promoting your brand through social media channels like Instagram, Facebook, Twitter, and Linkedin will help you connect with your audience as you grow your brand and garner some brand loyalty. Influencer marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

MARCH 9, 2020

This suggests that the ecommerce market is growing exponentially over time. Shopify, which currently stands as an in-demand and the most popular ecommerce selling channel by merit, hosts over 1 million active users. It’s even worse than it looks if you have a strapped marketing budget. Smartphone accessories.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

Social Media 125

Social Media eCommerce Recommendation Channel 125

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

ROI Revolution

JULY 6, 2017

It’s important to determine what percentage of your traffic is coming from search engines, social channels, and any other places you advertise. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns.

eCommerce 96

eCommerce PPC Download Improvements 96

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Here is the solutions it provides: All important ecommerce based data in one place.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. Amazon still maintains its dominant position in eCommerce, and it will undoubtedly continue to do so in the coming year. Click here.

eCommerce 78

eCommerce Channel PPC Gifts 78

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? PPC Advertising Growth: What Happened in 2019?

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ecomdash

DECEMBER 26, 2018

Ahead of a promotional period like Black Friday, you can match any affiliate links and banner ads so that they’re consistent with your other marketing channels. All of your ecommerce marketing tactics should work together harmoniously, and affiliate marketing is a puzzle piece that fits nicely.

eCommerce 108

eCommerce Marketing SEO PPC 108

Algopix

SEPTEMBER 26, 2023

Marketing and Promotion Plans Develop a comprehensive marketing and promotion plan to reach your target audience. Utilize digital marketing channels, such as Amazon PPC advertising, social media, email marketing, and content marketing, to create awareness and drive sales.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Offer Landing Pages.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Omnisend

APRIL 28, 2023

You can easily track your performance through various marketing channels. You’ll have more channels available to you for this including live chat, email, social media DMs, and more. Tips on how to sell online If you don’t already have a digital presence, starting an ecommerce store can be daunting. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Social Media 88