Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

eCommerce Marketing 227

eCommerce Marketing eCommerce Marketing Customer Loyalty 227

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. But do you also know what you shouldn’t be doing?

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Groove

OCTOBER 5, 2024

The key benefit of eCommerce SMS marketing is that text messages have an extremely high open rate ( as high as 98 percent ). While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

BigCommerce

AUGUST 16, 2017

It’s a question I’m asked at every single in-person meetup I do: “What is your advice about using social influencers to grow sales?”. I know brands that are making millions through their social media influencer programs without hardly spending a dime (or at least that’s what the ROI makes it feel like). Even social media stars.

Social Media 419

Social Media Shipping Costs Blog Management 419

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Kissmetrics

JUNE 14, 2017

They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Then, spread a consistent message in all your channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Optimizely

DECEMBER 6, 2018

Isn’t that basically ecommerce marketing strategy 101?” When you look at your customer’s data across channels, you can understand what they’ve purchased or browsed in the past, then recommend specific products that are tailored just to them. When done right, contests can increase your social media following and your email list.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

BigCommerce

APRIL 18, 2018

Return on Ad Spend (ROAS): This your revenue generated from your marketing efforts divided by your marketing costs. Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. Better Decision Making Made Easy.

Download 418

Download eCommerce Social Media Shopping Carts 418

BigCommerce

DECEMBER 20, 2017

Social Media Advertising, Campaigns & Retargeting. Email Marketing, Automation & AOV. Influencer Marketing. Omni-Channel Management. They use those photos on their review page (below), on product pages as well as in social media –– always with a call to action for a customer to also submit.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. Email marketing: 51.2% .

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Optimizely

DECEMBER 3, 2019

Customer data might be cookies, names, addresses, emails, or mechanisms of identification, or more, and you could be sending them to social media, ad networks, your CRM, your loyalty program, your ecommerce platform, or a variety of other places. The post Get Prepared: CCPA for eCommerce Marketers appeared first on Zaius.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Groove

OCTOBER 3, 2024

Unlike traditional marketing firms that may focus on print, radio, or television advertising, digital marketing companies utilize online channels like search engines, social media , email, and websites to promote your brand. let's take a look at how to find the right one for your needs.

eCommerce 295

eCommerce Marketing Social Media PPC 295

Omnisend

APRIL 30, 2021

Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. This presents a huge opportunity for ecommerce growth in the jewelry sector.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

lateshipment

MAY 30, 2023

Even if your products are the best in the market with minimal competition, there are things that are needed from your end to make your products reach your target audience. And one such channel that can be the best choice for you in the current scenario is your social media game.

Social Media 130

Social Media Technology eCommerce Shipping Costs 130

Optimizely

MAY 6, 2019

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Here you can see each of the 4 main lifecycle stages broken down by sub-segments: At Risk : Has not been seen across any channel in over 30 days. Most responsive channel.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

ROI Revolution

NOVEMBER 8, 2024

Examples of brand-produced ads include scripted television ads where an actor is portraying a scene to sell you a product, or social media ads that feature professional images that were shot at a styled shoot. The view into the customer experience is incredibly valuable not only for marketers but also product developers and managers.

Marketing 142

Marketing Social Media Consumer Channel 142

Retail TouchPoints

JANUARY 10, 2023

Here are four tactics that retailers and ecommerce sellers can employ to eliminate excess inventory and mitigate the impact of the holiday hangover as they plan for 2023: 1: Diversify sales channels. As a result, the most successful sellers are now moving to alternate channels that help them diversify their audience and cut costs.

Shipping Costs 287

Shipping Costs Payment Services Order Fulfillment Social Media 287

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 269

Social Media Marketing Webinar White Paper 269

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. So instead of trying to finish more jobs than you can handle each day, let ecommerce marketing automation take a few off your plate and work its magic. What is ecommerce marketing automation?

eCommerce Marketing 167

eCommerce Marketing eCommerce Marketing Merchant Services 167

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products.

Consumer 305

Consumer Social Media eCommerce Technology 305

Retail TouchPoints

NOVEMBER 19, 2020

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. To create a truly relevant welcome series, ecommerce marketers need to send messages that match customers’ intentions. Consider Adding Extra Channels to Reach Subscribers.

Retail 290

Retail Channel Social Media Internet Retail 290

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. Klaviyo vs. Listrak.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? I.e.: Amazon, eBay, and Etsy.

eCommerce Marketing 104

eCommerce Marketing eCommerce Marketing Social Media 104

BigCommerce

JUNE 13, 2017

This brand design is consistent across their online store, as well as, their social media channels, helping to reinforce a consistent, trustworthy message. In addition, every month, Swiss Rasoi hosts flash sales you can only find on their social media channels –– specifically Facebook.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Recommendation 419

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., The best way to do this successfully is through an innovative sales strategy: Live selling.

Consumer 264

Consumer Social Media Retail Live Chat 264

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Reach Customers On Any Channel.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

BigCommerce

OCTOBER 17, 2017

By taking on that more personable approach with your messaging and style –– across all channels –– you can improve your brand’s perception. It’s very easy nowadays to connect with people on social media based on their physical location. consumers have engaged with brands on social media. Raven + Lily’s Value Add.

Marketing 713

Marketing Social Media Events Beauty and Health 713

Omnisend

JANUARY 6, 2020

Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. In fact, push notifications are particularly effective for certain kinds of messaging, and they’re easier to set up and manage than ever before.

Marketing 166

Marketing Social Media eCommerce Marketing Article 166

Groove

NOVEMBER 3, 2020

Inbound marketing is the concept of earning the attention of your audience through the development of unique content ? like blogs, videos, newsletters, SEO, social media and more. Have a strong social media presence. Leverage eCommerce advertising. Have A Strong Social Media Presence.

Social Media 198

Social Media Marketing SEO Blog 198

BigCommerce

MARCH 19, 2018

Those two stats make Instagram a de facto sales channel for brands both in the U.S. “Shopping on Instagram offers us an elegant and intuitive way to bridge the gap between creative content and a shoppable catalogue, allowing us to increasingly position our merchandising in the social space. . and globally. United Kingdom.

BigCommerce 290

BigCommerce Merchant Services Social Media Clothing 290