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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. This year, more than 10,000 ecommerce employees are expected to attend. But that’s where AI and social commerce could help. What Is IRCE?

Workshop 419
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. Companies are still organized to prioritize one touchpoint (usually the website) or create channels for single product lines, rather than architecting systems for multi-touchpoint, conversational commerce.

B2B 141
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

How do you support real-time Inventory sync within multiple channels? Shopify disadvantages include restricted API call volume, a URL structure that is not fully customizable (sections of Shopify store URLs cannot be changed), high transaction fees for not using their proprietary POS and a lack of built-in basic ecommerce features.