Channel eCommerce Technology Social Media 
Retail TouchPoints
DECEMBER 12, 2024
A pet food brand teams with a streaming service to launch a channel dedicated to soothing content for pets, with integrated promotions for calming treats and accessories. Laura Cosgrove is a seasoned executive with extensive experience in ecommerce technology.
Optimizely
AUGUST 15, 2018
In the recent Mary Meeker internet trends report, she had a graph of all these companies scaling to over $100 million through the use of social media and other channels. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers?
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BigCommerce
APRIL 24, 2018
Things to Consider When Choosing an Ecommerce Platform. Social media integration. Social commerce is getting more important by the day. Advertising to social media users is a must if you want to capture a massive and engaged audience. Are social media sharing links on PDP supported?
BigCommerce
MAY 4, 2018
IRCE is the who’s who of ecommerce – and it doesn’t discriminate. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. This year, more than 10,000 ecommerce employees are expected to attend.
BigCommerce
JANUARY 23, 2018
There are 3 pain points that often forces brands to migrate to new technology – and all of them are signals that you should have done it much, much sooner. Your 3 options when it comes to ecommerce technology. It is pay-to-play in so many channels: Adwords. Take mobile commerce, for example.
BigCommerce
OCTOBER 26, 2017
As you consider cross-border commerce, it is important to evaluate the status of your organization and supporting infrastructure prior to developing a go-to-market strategy. All brands, no matter your size, can launch an international selling channel. Small Business Considerations for Cross-Border Commerce. Get it now.
Optimizely
DECEMBER 21, 2017
Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing.
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