What’s Driving the Explosion of Retail Media (and How to Get in on the Action)
Retail TouchPoints
JULY 15, 2022
Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.
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