Retail TouchPoints

DECEMBER 20, 2024

In fact, Poshmark’s executive team considers its seller community to be so critical it has a rolling calendar of events and learning experiences specifically for this cohort. We host online and in-person events to help our community get over the hump of, How do I start [with livestreaming]?

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Events Multi-channel Workshop Webinar 147

Retail TouchPoints

FEBRUARY 10, 2023

But rather than being a disappointment to customers, the beauty brand turned the moment into an exciting event that delighted loyal fans and brought in new ones. Prestige beauty brand Benefit Cosmetics found itself in this tricky situation last year when it decided to replace its current line of blushes with a new range.

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Events Marketing Department Stores Customer Data 301

Retail TouchPoints

OCTOBER 26, 2022

Simon and Shop Premium Outlets (SPO) are partnering with Alibaba Group ’s Tmall Global to launch a series of live shopping events in China. We’re excited to power these livestream shopping events with our innovative tech and offer a new avenue to sell on-sale premium and luxury brands to shoppers in China.”. in time for Alibaba’s 11.11

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Events Channel Consumer Operations 246

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

Forrester eCommerce

JUNE 23, 2020

During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […]. Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

B2B 482

B2B Events Marketing Blog 482

Groove

DECEMBER 7, 2023

Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Etail West 2024 Palm Springs Agenda & Speakers eTail West 2024 in Palm Springs is set to be one of the best events of the year in the retail and eCommerce industry.

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Events Social Media Download eCommerce 195

Kissmetrics

MAY 4, 2021

Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid. But that dropped from 65% in 2015, and other social channels still have validity. These are just my social channels. Stay Ahead of Current Events.

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Social Media Blog Channel Events 334

Retail TouchPoints

FEBRUARY 23, 2024

Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. The three-hour “Shein Live: Front Row” event will begin at 12 p.m. PT on the company’s official channels on Facebook, X, YouTube and Instagram.

Fashion 278

Fashion Events Presentation Channel 278

Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. In just the last three years, the retail industry has experienced growth that would normally take almost a decade by pre-pandemic standards,” said Matthew Shay, President and CEO of NRF during the event. trillion and $5.23

Consumer 297

Consumer Omnichannel Travel Events 297

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The U-shaped attribution model, for example, arbitrarily gives the most weight to the first and last touch points, while the intermediate events always receive less weight.

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Multi-channel Games Retail Social Media 306

Retail TouchPoints

NOVEMBER 23, 2021

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for the first time in 2020. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event. ecommerce by 2024. .

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Events Channel eCommerce Other 277

Retail TouchPoints

OCTOBER 6, 2023

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. Clear Channel will upgrade existing screens, replacing them with Waferlite screens that are up to 50% more energy efficient.

Retail 278

Retail Channel Events Management 278

Kissmetrics

AUGUST 23, 2021

Event goals : As the name suggests, these are triggered when a user completes a specific event on your site, such as signing up for an email newsletter or hitting a specific landing page you set. They’re also excellent for troubleshooting UTM parameters and events among a whole host of uses. Two words—event tracking.

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Events SEO Marketing Reference 361

Retail TouchPoints

AUGUST 21, 2024

GU (pronounced “gee-you”), a sister brand of apparel retailer Uniqlo , will make a splashy, multi-channel entrance into the U.S. For the store’s opening weekend, GU will create an interactive event combining fashion, fun and culture. More information is available on the GU events page. As part of the Sept.

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Multi-channel Apparel Fashion Accessories 278

Retail TouchPoints

AUGUST 21, 2024

Online wholesale marketplace Bulletin has launched a Shopify sales channel app, enabling merchants to more easily integrate their product listings and better manage orders to grow their brands via wholesale partnerships. Editor’s note: Both Bulletin and Retail TouchPoints are subsidiaries of live event and media company Emerald.]

Shopify 289

Shopify Small Business Retail B2B eCommerce Platforms 289

Retail TouchPoints

NOVEMBER 18, 2021

For nearly 15 years, Retail TouchPoints has been retailers’ go-to source for news, education and events around optimizing the customer experience across all channels. design:retail Conference & Expo : Unleash your creativity and rediscover your love for design and visual merchandising!

Retail 278

Retail Internet Retail Omnichannel Events 278

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Our partnership with Twitter, and the launch of the Twitter sales channel, will let merchants seamlessly bring commerce to the conversations they’re already having on the platform.”.

Merchant Services 289

Merchant Services Shopify Payment Services Retail 289

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Through 2021, nearly all the major U.S.

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Social Media Retail Channel Events 306

Retail TouchPoints

MAY 20, 2024

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels.

Customer Retention 299

Customer Retention Fulfillment Mobile Customer Experience 299

Retail TouchPoints

JULY 23, 2021

Cities normally clamor to be the recipient of the tourism (and resulting retail) rush, infrastructure enhancements and prestige that come with hosting one of the world’s most high-profile international sporting events, but it’s a fair bet that no city wants to be Tokyo right now. NBC’s hybrid 2020/2021 logo.

Games 306

Games Retail Events eCommerce 306

Retail TouchPoints

FEBRUARY 7, 2023

Through the expanded partnership, PAVE Global will continue to have a prominent presence at the event, including: Sponsoring a retail brand-led session in the Design:Retail Conference program, a dedicated space on the expo floor, and even an exclusive, after-hours networking event, with more details to be revealed soon.

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Retail Events Reference Channel 287

Kissmetrics

OCTOBER 16, 2020

Your marketing channels. Different marketing automation software supports various marketing channels. Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Kissmetrics

DECEMBER 17, 2020

Mobile app analytics aren’t too different from their web counterparts; they track and analyze user activity and events on apps. Goal tracking: App analytics allow you to determine which acquisition channels are working for you. By identifying these channels, you can dedicate more focus here and replicate the approach.

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Mobile SEO Events Download 359

Retail TouchPoints

MAY 4, 2022

Saks is marking Mental Health Awareness Month with multiple initiatives in May, including the sale of positive affirmation decals, a virtual event on its Saks Live digital platform and a special window installation at the Saks NYC flagship store.

Social Media 264

Social Media Events Fashion Channel 264

Retail TouchPoints

OCTOBER 13, 2023

With advanced measurement, targeting and programmatic transactional technology, Samsung and Hy-Vee’s retail media network, RedMedia , will help suppliers and brands reach specific customers across channels, including the retailer’s in-store marketing, loyalty programs and events.

Retail 302

Retail Demo Technology Events 302

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

NOVEMBER 30, 2022

That’s why retail designers spend millions to cultivate a shopping experience that channels novelty, surprise and delight. For example, Nike used a series of pop-up events in major U.S. Identifying successes and failures enables you to improve future events and apply insights to your primary storefront.

Mobile 289

Mobile Events Technology Omnichannel 289

Kissmetrics

NOVEMBER 9, 2021

Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels. You can share this information through a variety of channels, including email and social. That’s true of social media channels, too.

Social Media 350

Social Media Channel Presentation Consumer 350

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses. By streamlining and integrating operations, retailers can simplify how they manage large, cross-functional teams and various locations and channels.

Merchant Services 264

Merchant Services Shopify POS Multi-channel 264

Retail TouchPoints

AUGUST 23, 2022

The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets.

Gifts 327

Gifts Events Channel Improvements 327

Retail TouchPoints

AUGUST 25, 2022

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Remember, all channels work together. Here are four data-backed ways to increase your email marketing performance this holiday season.

Marketing 334

Marketing Shipping Costs Shopping Carts Channel 334

Retail TouchPoints

JANUARY 10, 2023

Here are four tactics that retailers and ecommerce sellers can employ to eliminate excess inventory and mitigate the impact of the holiday hangover as they plan for 2023: 1: Diversify sales channels. As a result, the most successful sellers are now moving to alternate channels that help them diversify their audience and cut costs.

Shipping Costs 287

Shipping Costs Payment Services Order Fulfillment Social Media 287

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Games 278

Games Customer Consumer Fashion 278

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 Social commerce is a channel built on convenience, and any friction in the transaction can be enough to kill both that specific purchase and ongoing engagement. trillion in sales by 2025.

Social Media 306

Social Media Fashion Channel Events 306

Retail TouchPoints

SEPTEMBER 2, 2022

Both of Pinduoduo’s larger rivals already have several channels for tapping global markets. trillion by 2025, the entire retail sector has been buffeted by slowdowns caused by COVID-19 and other macro events. While GlobalData forecasts that the Chinese ecommerce market will reach $3.3

Shipping Costs 311

Shipping Costs eCommerce Jewelry Shopify 311

Kissmetrics

NOVEMBER 23, 2020

They identified a shift in their audience and pivoted to capture the market through the right channels. Once you develop a strong message for your brand, the message should be consistent across your marketing channels. Of course, in-person beauty events have generally been put on pause this year and into the foreseeable future.

Marketing 352

Marketing Social Media Improvements Events 352

Kissmetrics

MAY 12, 2021

Post Content That Capitalizes on Current Events in Your Industry. Draw in organic Facebook leads by covering industry events and trends. Piggybacking or “newsjacking” off current events within your industry trends works well for two reasons: First, if a subject is at the forefront of people’s minds, they might want to find out more.

Social Media 342

Social Media Events PPC Article 342