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TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

Retail TouchPoints

Now, even as the popular social media platform continues to expand its reach into traditional ecommerce, TikTok has announced a new partnership with ticketing platform CTS EventIM to enable the sale of event tickets on its platform. but without its recommendation algorithm. Legislation forcing TikTok to sell to U.S.-based

Events 147
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. Shao: Disruptions such as the current drought facing the Panama Canal continue to drive businesses to seek greater visibility into their supply chain so that they can manage unexpected events and effectively meet customer demands.

Supplies 286
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Retail Business Response Planning for Severe Weather Events

Retail TouchPoints

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

Events 286
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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Initial Live Shopping Event Generates 12% Lift in Online Traffic. Petco’s first live shopping event, The Perfect Fit, was held in late April 2021.

Events 279
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Purchase Attribution: Taking Marketing Attribution Beyond Channels

Optimizely

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Channel 191
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Google Analytics 4 (GA4) For BigCommerce Advanced Setup Tips & Tricks

Groove

Universal Analytics was a sessions-based model where Google Analytics 4 is an events-based model. Now, GA4 records each action a user takes as its own event. These events include visiting, scrolling, clicking, purchasing, and other actions that a user may take.

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New Partnership Establishes Faire as Shopify’s Recommended Wholesale Marketplace

365 Retail

Faire , the B2B retail marketplace, has today announced a new global partnership with Shopify that establishes Faire as the recommended wholesale marketplace for Shopify, which powers millions of merchants around the world.