Groove

OCTOBER 11, 2024

Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. For example, customers like receiving updates on transactions or exclusive, customized deals. Messages can complement content from other channels and build on engagement.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. Apple is a great example of a store that does this well.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too. And comfort is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer). AI also can help with making quick decisions when surprises happen.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

OCTOBER 14, 2024

For example, if your ad is displayed 1,000 times and 80 people click on it, your CTR is 8 percent. Let’s take a look at exactly why understanding your CTR is so important in the eCommerce space and how you can calculate your CTR across multiple marketing channels. We’ll also explain how to monitor, improve, and monetize your CTR.

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. With the ability to manage campaigns across every Google channel from one place and use AI to help you show the right ads to the right people, you can now reach a wider audience with content they will appreciate.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

FEBRUARY 4, 2025

For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. For example, an online shopper could describe a product in natural language and receive highly relevant suggestions. AI will enhance safety and content moderation.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

DECEMBER 6, 2024

For example, the baby section spotlights our newest brand, PurelySoft, which is merchandised alongside Carters by Davinci nursery furniture, because we know that expecting parents create their nursery and build a babys wardrobe together. Can you share some examples of what that entails?

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

DECEMBER 31, 2024

Customers today want consistent, personalized experiences across channels with multiple payment options and faster refunds. As an example, Walmart offers curbside returns; doorstep returns for loyalty members; and even in-home return collection for those signed up for their InHome program.

Payment Services 311

Payment Services Shipping Costs Retail Shipping 311

Retail TouchPoints

OCTOBER 11, 2024

What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores. For example, on shopping channels with multiple distributors, sellers may be deprioritized on the site for overselling or shipping incorrect items.

Omnichannel 295

Omnichannel Technology Operations Shipping Costs 295

Retail TouchPoints

JANUARY 30, 2025

Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff, said Patrick Hughes, CEO of eGrowcery in a statement. eGrowcery, which operates in the U.S.

Customer 263

Customer eCommerce Platforms Operations Technology 263

Retail TouchPoints

NOVEMBER 21, 2024

For example, let’s look at NBC’s Sunday Night Football, the top-ranked show in primetime for 13 years straight. The law of supply and demand dictates that prices will go up as retailers compete for fewer slots across TV and other channels. For example, the dockworker strike ended quickly, but still caused shipping backlogs.

Shipping Costs 274

Shipping Costs Retail Toys Games 274

Groove

JANUARY 13, 2025

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. For example, long-time customers who hesitate to transition away from phone orders can receive real-time assistance, instantly addressing concerns or technical issues.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

MARCH 4, 2025

Retailers should use these channels to explain the why behind pricing shifts and reassure customers theyre getting the best value. rotisserie chicken and Trader Joes 23-cent bananas are prime examples of KVIs creating a halo effect. Highlighting price decreases or cost-saving opportunities is especially effective in building trust.

Customer 216

Customer Retail Electronics Operations 216

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. For example, the large digital screens in United Clubs and gate information displays are one-to-many, while individual plane screens and even mobile phones create opportunities for more individualized engagement moments.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

DECEMBER 18, 2024

For example, the Mary Berg lifestyle series will feature foodie-focused gift guides, host-inspired fashion and home dcor, creating a curated marketplace that represents what viewers see onscreen. million followers.

Social Media 255

Social Media Fashion Gifts SEO 255

Retail TouchPoints

DECEMBER 17, 2024

Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment. For example, your peers are likely experiencing difficulties with higher fulfillment costs, inventory limitations, unpredictable demand and systems constraints.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. We might see more generative AI features surface on YouTube, for example.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

FEBRUARY 14, 2025

When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense. Isnt it time you stopped paying lip service? Jennifer Grey is the Head of Digital PR at Greenpark.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. You can see a great example of social listening from Stanley , the maker of the popular mugs.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

DECEMBER 23, 2024

Next, review case studies and other visual examples; you can always push for more details if a case study features extreme results. She has over a decade of retail digital marketing experience and has worked in multiple roles to passionately uncover insights that shape engagement and revenue-driving cross-channel strategies.

Marketing 182

Marketing Demo Retail Reference 182

Groove

DECEMBER 5, 2024

Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers. It offers a shared inbox that pulls together multiple communication channels in a single location.

eCommerce 293

eCommerce Marketing B2B Management 293

Groove

JUNE 28, 2022

For this client specifically, their owned channels, namely email and SEO, are the driving channels behind their online revenue. After analyzing the marketing channels available to this brand, we reached the conclusion that in order to maximize results, this client needed to increase the total number of emails sent to its audience.

Merchant Services 340

Merchant Services Customer Loyalty Channel SEO 340

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. For example, in a multi-location retail setup, if a customer makes a purchase in one store, that transaction is immediately recorded in the centralized system.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. RTP: Can you share examples of brands that have achieved this kind of creative stewardship? That’s why establishing a brand presence well in advance is crucial.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

SEPTEMBER 2, 2022

After you establish your value proposition, you need to map out the channels you’ll use to market and sell to consumers. Pete Olanday, Director of Retail Consulting at Vertex, noted how critical it is to not just be present on the commerce channels consumers use but also to leverage the marketing and communication tactics they prefer.

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Retail TouchPoints

DECEMBER 17, 2024

First, retailers need to stay on top of which of these platforms are gaining traction with their customers , because in many cases it could mean that shoppers are encountering and even buying their brand without ever touching one of their owned or operated channels. This is more than just some gimmicky new tech.

Merchant Services 289

Merchant Services Consumer Social Media Retail 289

Retail TouchPoints

SEPTEMBER 12, 2024

But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. In the final interactive report , they revealed how focusing on contextual relevance, culture and value can create a winning holiday strategy across all channels.

Retail 306

Retail Merchant Services Channel Consumer 306

Retail TouchPoints

MAY 14, 2024

Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

UpSellIt

JANUARY 9, 2025

Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Each channel offers unique advantages and when used together, can transform hesitation into meaningful engagement.

Channel 99

Channel Shipping Costs Outdoor Mobile 99

Retail TouchPoints

APRIL 30, 2024

Additionally, the program carries no restrictions on the trade-in items in terms of their original purchase channel, age, brand or condition. For example, even customers living at a 4,300 -meter elevation in Tibet can access JD.com for trade-in options that include doorstep delivery and recycling of old appliances.

Consumer 278

Consumer Online Retail Channel Customer 278

Retail TouchPoints

NOVEMBER 13, 2024

For example, you need a one-way communication system for public announcements or two-way communication devices to relay information across your security team. Clearer accountability: When something occurs, security can use documented recorded channels and logs to trace steps taken during the incident.

Operations 147

Operations Retail Improvements Document 147

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363