Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment
Retail TouchPoints
JANUARY 29, 2024
Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. For example, in 2022, 21% of respondents said improved supply chain efficiency was a valuable benefit, but that percentage increased to 34% in 2023.
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