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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Example of a Venmo business profile.

Payments 338
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Why Backend Orchestration is the True Payment Experience Unlock

Retail TouchPoints

The seamless nature of digital commerce has inspired consumers to expect more from the payment experience everywhere they shop — online, in-store and even via social channels. Customers today expect to be able to shop where and when they want and use the payment method they want.” more compared to their previous buying levels.

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

In 2016, that revenue jumped to $2.6 And while the most popular subscription sites above are focused almost exclusively on membership and subscription services, know this: You don’t have to focus exclusively on subscriptions to make subscription ecommerce a profitable, predictable revenue driver. billion – a 4,461% increase.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo.

Marketing 362
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Payments in 2021: What Lies Ahead After the Digital Boom

Retail TouchPoints

It has been a year of momentous change for the payments industry. For instance, cash usage waned even further this year amongst fears around the pandemic, leading to a coin shortage across the country that had many merchants pointing consumers to digital payments if they lack exact change.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here’s why (and how) you should revisit SMS marketing to generate revenue. For example, Chipotle excels at using mobile messaging to drive sales. Here’s an example: Text “POPCORN” to 555555 for our weekly list of flavors!

Payments 354
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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5