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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay. This benefits upselling and cross-selling efforts.

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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. For example, an online shopper could describe a product in natural language and receive highly relevant suggestions. AI will enhance safety and content moderation.

eCommerce 302
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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

Retail TouchPoints

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260
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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

Done right, it’s the beginning or continuation of a relationship…one that will not only result in more purchases over time but also recommendations, reviews and further support. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Ensuring a seamless experience across each of these channels is important.

Consumer 290
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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298
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How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

This differs from other types of Google PPC advertising, which are typically centered around specific channels. With the ability to manage campaigns across every Google channel from one place and use AI to help you show the right ads to the right people, you can now reach a wider audience with content they will appreciate.

PPC 315
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309