Kissmetrics

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. You can share this information through a variety of channels, including email and social.

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Social Media Channel Presentation Consumer 350

Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer). AI also can help with making quick decisions when surprises happen.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. TikTok advertisements are still short, around 10-15 seconds, but knowing you can supplement with longer, lifestyle advertisements on your channel can double your chances of visibility and engagement on the channel.

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Social Media Presentation Fashion Jewelry 78

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

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Social Media Mobile Other Marketing 360

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. You have to create content that is specific to each channel, but the brand should always have the same voice,” Lisbona said. “We

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Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too. And comfort is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

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Social Media Management Marketing Presentation 262

Retail TouchPoints

DECEMBER 18, 2024

These new second-screen shopping experiences will be powered by Shopsense AI, which offers an AI-driven retail media platform that allows consumers to shop while consuming content. Etalk, Canadas longest running entertainment news program, will unveil a shoppable experience that features accessible fashion inspired by celebrities.

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Social Media Fashion Gifts SEO 255

Kissmetrics

FEBRUARY 19, 2021

Paid search across social, as well as through Google Ads and Bing Ads, gets a lot of attention and helps pull leads through the sales funnel. For example, Facebook accounts for about 80 percent of U.S. social referral share to e-commerce sites. Take, for example, Instagram Shopping. Finally, paid social ads include a CTA.

eCommerce 323

eCommerce Social Media SEO Marketing 323

Retail TouchPoints

DECEMBER 6, 2024

For example, the baby section spotlights our newest brand, PurelySoft, which is merchandised alongside Carters by Davinci nursery furniture, because we know that expecting parents create their nursery and build a babys wardrobe together. Can you share some examples of what that entails?

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Apparel Fashion Social Media Consumer 289

Retail TouchPoints

FEBRUARY 14, 2025

When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense. Isnt it time you stopped paying lip service? Jennifer Grey is the Head of Digital PR at Greenpark.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

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Supplies Improvements Social Media Operations 290

Kissmetrics

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Deliver Personalized Campaigns Across Multiple Channels With Oracle Eloqua. Track Marketing Interactions Across All Channels With Bizible.

Marketing 362

Marketing Payment Services Payments SEO 362

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. RTP: Can you share examples of brands that have achieved this kind of creative stewardship? That’s why establishing a brand presence well in advance is crucial.

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Marketing Social Media Consumer Events 278

Kissmetrics

JUNE 9, 2020

For example, you may know about my product Ubersuggest, but you probably already know about a handful of my competitors? For example, if I were to add a new feature to Ubersuggest, I wouldn’t just build it. Which distribution channels are currently working for you? Where is your customer? Where are your competitors?

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Marketing Events Blog Channel 363

Kissmetrics

MAY 4, 2021

Take my case for example. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. These are just my social channels.

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Social Media Blog Channel Events 334

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

JUNE 9, 2022

Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand? Lindsay Jerutis: Social media provides a very direct line to consumers, so it should be managed as carefully and with as much intent as the in-store experience. That is their unique power.

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

MAY 14, 2024

Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. We might see more generative AI features surface on YouTube, for example.

Consumer 236

Consumer SEO Marketing Information 236

Kissmetrics

AUGUST 5, 2021

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. For example, if you write a blog post about the needs of a certain community, you can create a YouTube video on the topic and use the video in your blog post.

Marketing 363

Marketing Social Media White Paper Blog 363

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website. According to Hootsuite, over 4.2

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Monitor Brand Mentions on Social Media. Social Media Communication Automation.

Technology 363

Technology Social Media Information Live Chat 363

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. Even travel companies like United Airlines are seizing new commerce opportunities, creating more connected media and commerce moments that drive one-to-many and one-to-one engagement.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Games Social Media Multi-channel Consumer 310

Retail TouchPoints

MAY 8, 2023

For example, one retailer we work with that has a large store footprint has seen a 2X increase in buy online, pick up in-store [BOPIS] compared to before the pandemic. For example, I was recently traveling in Latin America and the hotel asked me to scan a QR code, and then a WhatsApp bot took over after I checked in.

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Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

DECEMBER 17, 2024

First, retailers need to stay on top of which of these platforms are gaining traction with their customers , because in many cases it could mean that shoppers are encountering and even buying their brand without ever touching one of their owned or operated channels. This is more than just some gimmicky new tech.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

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Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. Hirata shared insight into one visual element — the evolution of the Twisted Backless Dress — as an example.

Social Media 263

Social Media Fashion Channel Consumer 263

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Social Media Events Marketing Document 317

Kissmetrics

NOVEMBER 11, 2020

But what if you’re making a social media mistake ? Give Your Channel a Theme to Gain YouTube Subscribers. Before you do anything, you need to give your channel a theme. If you look at many of the top YouTube channels, you’ll notice that many of them stick to a theme. This is the goal of a social media platform.

Social Media 363

Social Media Channel Improvements Marketing 363

Retail TouchPoints

DECEMBER 29, 2021

Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

Social Media 306

Social Media Beauty and Health B2C Subscription 306

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. You can also automatically share your video to other social media platforms.

Marketing 362

Marketing Social Media SEO Channel 362