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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

“Today we’re tasked with generating demand, driving growth, retaining customers, building loyalty and exercising competitive advantage — all at the same time,” said Hsueh. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

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Incorporating Employee Wellness into Your Sustainability Plan

Retail TouchPoints

But perhaps most importantly, it embodies our internal core value of pride, in that we stand behind our beliefs as an organization and continue to operate as a channel for positive change. Effective wellness initiatives extend beyond the workplace, positively impacting employees’ families, neighbors and friends.

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Peloton Launches Key Products in U.S. Amazon Stores

Retail TouchPoints

Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. This collaboration will enable Peloton to expand its distribution and engage millions of Peloton Members (and prospective Members) in a new channel for the brand.

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Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

Macy’s has always aimed to design shopping experiences that align with consumer wants and needs, but it recently decided to level up its personalization efforts, especially as consumers ventured across different channels.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. It’s a profit exercise, not a revenue optimization exercise.”.

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6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Retail TouchPoints

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. What channels do they use? Lesson 4: Embrace the Power of Store Placement.

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Sweaty Betty Sold to Wolverine Worldwide as Women’s Activewear Market Heats Up

Retail TouchPoints

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The retailer reported “ triple-digit digital growth” for the year alongside 60% overall revenue growth as customers stocked up on apparel for their at-home exercise routines, according to The Evening Standard.

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