Retail TouchPoints

AUGUST 11, 2022

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. What channels do they use? Lesson 4: Embrace the Power of Store Placement.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

retailnext

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Identifying Your Target Audience.

Channel 64

Channel Social Media Small Business Retail Marketing 64

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 91

eCommerce Marketing Retail Channel 91

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 87

eCommerce Marketing Customer Loyalty Multi-channel 87

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. Enjoying this episode? Episode Takeaways.

Marketing 186

Marketing Information Social Media Consumer 186

Retail TouchPoints

JULY 7, 2023

“There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. It’s inevitable.

Shipping Costs 276

Shipping Costs Customer Multi-channel Consumer 276

Retail TouchPoints

NOVEMBER 16, 2022

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels.

Sporting Goods 173

Sporting Goods Accessories eCommerce Shipping 173

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 81

eCommerce Marketing Retail Channel 81

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books SEO 226

ESW

SEPTEMBER 12, 2023

Some are taking that income to the ecommerce beauty and fragrance market in droves. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex. In 2022, the home fragrance market value was $9.15

Beauty and Health 144

Beauty and Health Shipping Costs Shipping Channel 144

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books SEO 216

PERQ

JUNE 21, 2022

We’ll repeat that exercise each quarter, giving you a reliable source for quarterly multifamily marketing benchmarks. Performance of lead nurture outreach across different channels. What do these metrics mean for your multifamily marketing program? Average time spent on website and what increases it.

Marketing 69

Marketing Channel 69

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

Retail 213

Retail Beauty and Health Subscription Games 213

RTP blog

JANUARY 8, 2018

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? Pinterest, like other social channels (looking at you, Twitter), can be very hard to measure.

Social Media 150

Social Media Marketing eCommerce Retail 150

Omnisend

AUGUST 24, 2021

As marketers, we’re drawn to the psychological aspect of branding. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world. I had the opportunity to speak with Nancy Harhut, behavioral science marketing expert in the ecommerce industry.

Marketing 168

Marketing Customer Arts Reference 168

Groove

AUGUST 8, 2024

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

Food and Beverages 195

Food and Beverages Shipping Costs eCommerce Merchant Services 195

Retail TouchPoints

JUNE 3, 2024

Exploring these new types of textile innovations allows brands to stand out in a saturated market, by leveraging responsive fabric technology and employing a perspective on innovations that benefit the customer. Brands looking to expand will find excellent advantages here.

Clothing 264

Clothing Electronics Fashion Consumer 264

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. Burgeoning Livestreaming Program Helps Build Brand Equity.

Shipping Costs 264

Shipping Costs Shopify Events Outdoor 264

Kissmetrics

JANUARY 26, 2021

Or you may know about it, and you’re wondering what it has to do with marketers. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. This means you can hit a message and reply to someone directly on your text channel. Starting a Discord Channel.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

FEBRUARY 9, 2024

In fact, it’s now central to how Stitch Fix shows up for customers across channels. The Style Forecast also provides a vehicle to explore more quirky marketing and merchandising themes. But culture’s influence on fashion extends far beyond marketing and branding.

Merchant Services 277

Merchant Services Arts Fashion Consumer 277

Groove

FEBRUARY 26, 2020

Reverse engineer your marketing plan. This data can help you double down on a top-performing lead source and even save you tons of time on the channels that aren't yielding traffic, engagement or conversions. When sitting down with marketing teams, we ask about the feedback they are receiving from their sales teams.

Marketing 215

Marketing Information Recommendation eCommerce 215

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 317

Social Media Events Marketing Document 317

Groove

FEBRUARY 26, 2020

Reverse engineer your marketing plan. This data can help you double down on a top-performing lead source and even save you tons of time on the channels that aren't yielding traffic, engagement or conversions. When sitting down with marketing teams, we ask about the feedback they are receiving from their sales teams.

Marketing 201

Marketing Information Recommendation eCommerce 201

Optimizely

FEBRUARY 28, 2020

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. Back in June of last year we featured the brand on an episode of Marketing Unboxed (the show where we order, unbox, and analyze the marketing of top ecommerce brands) and awarded them 4.5 out of 5 highly-coveted praise hands.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Kissmetrics

MARCH 12, 2018

What that also means is that marketing methods have to change to account for the shift to mobile use. As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to engage these customers, create dialogues and foster relationships that make it hard for them to resist your products and services.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

FEBRUARY 8, 2023

So how can a supermarket exercise better control over the appearance of its shelves to achieve the greatest overall visual impact? billion in volume over the previous year and store brands accounted for $199 billion worth of dollar sales across all the major retail channels, an all-time record.

Workshop 246

Workshop Consumer Presentation Retail 246

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. As Marci noted, it’s “not just a one-off, box-ticking exercise.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

SEPTEMBER 16, 2022

Authenticity has become a marketing buzzword in its own right, but members of the Z Suite agreed that they want to feel emotionally connected to brands they buy from. They also want to feel represented in marketing materials and even in product design. With Allie, it was a no brainer.” With Allie, it was a no brainer.”

Social Media 328

Social Media Retail Games Consumer 328

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

APRIL 2, 2021

To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. Instead, analysis and understanding of both structured and unstructured customer data is what’s required if brands want to create extraordinary experiences in a channel-less manner.

Retail 161

Retail Specialty Retailers Customer Loyalty Customer Experience 161

365 Retail

AUGUST 21, 2024

In doing so, you risk losing customers, market share, and profits. We have found that best-in-class companies run scenario planning exercises that leverage advanced forecasting tools to anticipate the impact of every offer before the promotion is launched.

Technology 97

Technology Improvements Information Consumer 97

Retail TouchPoints

JUNE 2, 2022

Although investments in loyalty programs demonstrate that many brands recognize the value of community, it’s impossible to build community through a single channel. Instead, brands need to nurture a sense of community across multiple channels and provide relevant experiences in both digital and in-person mediums.

Customer Loyalty 278

Customer Loyalty Customer Events Consumer 278

FastSpring

SEPTEMBER 21, 2018

Thanks to the pervasive presence of the internet, digital marketing has become an increasingly popular tactic in the go-to-market strategy for many SaaS businesses. When done well, digital marketing allows your business to tap into both organic and paid channels to place memorable marketing campaigns in front of your ideal audience.

Marketing 68

Marketing Social Media Information Channel 68

RTP blog

NOVEMBER 29, 2019

New Variables And Risks The stakes are, as ever, high in the cutthroat global e-Commerce market. That means more people crowding your web site and other shopping channels on an average day to get orders in before the mid-December shipping deadline. If that node goes down, the whole web site could also be out of commission.

eCommerce 195

eCommerce eCommerce Marketing Shipping Costs Social Media 195

Powerinbox

OCTOBER 4, 2020

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. What is multichannel advertising?

Multichannel 45

Multichannel Marketing Social Media Omnichannel 45

Liveintent

OCTOBER 5, 2018

If there’s one thing thing that marketers should remember from Wayfair and LiveIntent’s panel during this year’s Advertising Week , is that they need to see themselves as part storyteller and part technologist. They’ve built their own technology which allows the marketing team to have a single view of the customer.

Marketing 73

Marketing Technology Webinar Omnichannel 73

Omnisend

DECEMBER 27, 2021

This bolt-on strategy is a smart way to expand your marketing strategy. By the end of this article, you’ll have a better understanding of what affiliate marketing is and how you can add it to your arsenal of digital marketing techniques. Affiliate marketing is like word-of-mouth referral. Why start my own program?

eCommerce 148

eCommerce Social Media Channel Marketing 148