Remove Channel Remove Exercises Remove Social Media
article thumbnail

The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

article thumbnail

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive. It again leans into this idea that exercise should be approachable for everyone — not just for top athletes. ??

Outdoor 284
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Retail TouchPoints

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. What channels do they use? Lesson 4: Embrace the Power of Store Placement.

article thumbnail

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

Macy’s has always aimed to design shopping experiences that align with consumer wants and needs, but it recently decided to level up its personalization efforts, especially as consumers ventured across different channels.

article thumbnail

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

This sports-focused stream included games, demonstrations and educational content to teach viewers about fun and safe physical and mental exercises for their pets. The retailer was already well established in the general social media space before it started exploring the commerce side, making the move a natural evolution for the brand.

Events 279
article thumbnail

Streamlining omnichannel retail with real-time inventory

Fabric

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Today’s retailers, grappling with the complexities of distributed inventory networks and multifaceted sales channels, require a solution that is both effective and intuitive.

article thumbnail

Choosing the Best Marketing Channels for Your Retail Brand

retailnext

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. If you haven’t done this exercise, take a few minutes to imagine this: Someone walks into your store, looks around, and exclaims, “Oh my god! Social Media.

Channel 64