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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 290
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15 Actionable Examples of Fashion Marketing

Kissmetrics

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 301
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M.M.LaFleur, Perigold Craft Design Partnership Centered on ‘Fashion at Home’

Retail TouchPoints

The collaboration centers on three curated “looks” — Off-Duty Luxe , High-Contrast Confidence and Natural-Born Elegance — that will be featured on both brands’ websites in shoppable editorial pages as well as on the brands’ social channels and via email messaging. In addition to shopping M.M.

Fashion 264
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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. Molnar grew up in the fashion business — his father helped launch Hugo Boss into North America in the ‘70s. Product that Delivers on its Promise.

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50 Tests You Should Know for Website Optimization

AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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With SHEIN Exchange Launch, Retailer Uses Resale to Mend its Wasteful Fast Fashion Ways

Retail TouchPoints

This pilot version is part of SHEIN’s larger commitment to address the ongoing issues of textile waste and build a more circular fashion industry. SHEIN also has become a signatory of World Circular Textiles Day, a coalition of organizations with a mission to shift the fashion and textiles industry toward full circularity by 2050. “At

Fashion 312
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Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Retail TouchPoints

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

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