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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. Social media users are on smartphones, tablets and a range of other devices, so having a multichannel marketing strategy that reaches out to users on the platforms they use most is essential.

Consumer 278
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The Complete Guide to Omnichannel Fulfillment for Enterprise Retailers

Fabric

Omnichannel fulfillment is a strategy that enables enterprise retail brands to seamlessly fulfill customer orders using connected inventory from any channel or combination of channels. This differs from multichannel fulfillment, where each channel operates independently and may have separate inventory and fulfillment processes.

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50 Tests You Should Know for Website Optimization

AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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What is Omnichannel Marketing and How to Implement it for Your Ecommerce Store?

Smile.io

Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels. Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to a brand’s customers regardless of the customer engaging with the brand, nor the channels used to engage.”

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. Gee: In a post-COVID world, you can’t just run a direct-to-consumer site.