Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

AUGUST 28, 2024

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. The video game industry has one major advantage in the fight for share of mind and wallet — the interactivity and deep engagement already built into these environments. billion in the U.S. billion in the U.S.

Games 259

Games Social Media Consumer Mobile 259

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Games 278

Games Customer Consumer Fashion 278

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. Will sponsoring brands be tarnished by the turmoil surrounding the event ?

Games 306

Games Retail Events eCommerce 306

Retail TouchPoints

NOVEMBER 21, 2024

In 2023-24, a 30-second spot averaged $882,000, with five games airing between Thanksgiving and Christmas (including a Christmas Eve game for the extra-last-minute shopper). This year, there are only four games in that same period, meaning there are only four chances to reach football’s massive audience during the week’s biggest games.

Shipping Costs 274

Shipping Costs Retail Toys Games 274

Groove

OCTOBER 14, 2024

Let’s take a look at exactly why understanding your CTR is so important in the eCommerce space and how you can calculate your CTR across multiple marketing channels. How to Calculate CTR Across Different Channels Calculating CTR is simple, but you’ll need to approach it a little differently depending on the channel you’re measuring.

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

JULY 25, 2024

As an Official Supporter, DICK’S will bring customers closer to the Olympic and Paralympic Games with in-store activations across the U.S., “We are thrilled to be a part of Team USA’s journey for years to come and are looking forward to welcoming the Summer Games back to the U.S.

Games 276

Games Sporting Goods Travel Apparel 276

Retail TouchPoints

DECEMBER 11, 2024

“With Amazon Autos, were bringing the simplicity and ease customers expect from Amazon to car shopping, one of their largest purchases, while offering dealers a new channel to connect with a broad audience. At the dealership, customers will complete the trade-in process by dropping off their old car when picking up the new one.

Automotive 273

Automotive Payment Services Retail Games 273

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

OCTOBER 18, 2024

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. as it looked to keep the Big Game buzz going well after Super Sunday. “To

Multi-channel 278

Multi-channel Channel Games Marketing 278

Retail TouchPoints

FEBRUARY 5, 2025

That 10% is the area where we sometimes reach out to external partners to look at whats out there, especially if its a new technology, like the work we do in the metaverse, the gaming world, or even what we did with our immersive windows, Zaccariello explained.

Merchant Services 269

Merchant Services Arts Games Retail 269

Retail TouchPoints

JANUARY 29, 2024

million members, both in clubs and across digital channels. Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the debut of its PF Media Network. The new network aims to connect advertisers to Planet Fitness’ more than 18.5 The company currently has 2,498 locations across the U.S.

Games 289

Games Retail Social Media Channel 289

Retail TouchPoints

FEBRUARY 23, 2023

I foresee shopping and chat capabilities added to sporting events, game shows, reality shows, concerts and much more. Consumers will be able to purchase items they see featured in these programs, including products offered by the show’s sponsors, which will enjoy a far greater, and finally measurable, ROI for their sponsorship dollars.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

APRIL 10, 2025

In the digital realm, Sephora will offer behind-the-scenes access through the Valkyries digital and social media channels, including a dedicated season-long content series spotlighting the players on game days throughout their inaugural season. in a statement. Sephoras branding will also be visible on the teams practice jerseys.

Multi-channel 147

Multi-channel Social Media Games Channel 147

FastSpring

JULY 26, 2024

With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. What KPI can help you cut through the noise. Listen now!

Games 158

Games Marketing Shipping Costs Definition 158

FastSpring

MARCH 27, 2025

Per the Commissions press release , the two sets of preliminary findings specifically address Google Search giving preference to Alphabets own services, and the Play Store preventing app developers from freely steering consumers to other channels for better offers.

Payment Services 141

Payment Services Payments Games Document 141

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

JULY 14, 2022

PUMA is leaning into all three with a new sports-based experience on Roblox called “PUMA and the Land of Games.” As with any new channel or strategy, there is an underlying focus on ROI. That’s why the brand is measuring the success of “PUMA and the Land of Games” based on visits and engagement. . “We

Games 70

Games Clothing Consumer Marketing 70

Retail TouchPoints

DECEMBER 2, 2024

For an industry that is often concerned with margins, especially ahead of rising costs in 2025, this percent increase is a game-changer.” While foot traffic remains a cornerstone for measuring offline performance, today’s shoppers are increasingly expecting a seamless experience across all channels ,” Shasteen added.

Merchant Services 279

Merchant Services Apparel Mobile Beauty and Health 279

Retail TouchPoints

AUGUST 31, 2023

Far from another flash-in-the-pan tech fad, Maher sees in Discord the future of customer engagement, describing the platform as an “always-on interactive communication channel” that mixes elements of social media with the functionality of messaging platforms like Slack and streaming platforms like YouTube.

Games 286

Games Customer Social Media Events 286

FastSpring

SEPTEMBER 16, 2024

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. That’s why we’ve released a new guide to implementing D2C sales for video games using FastSpring.

Payments 131

Payments Merchant Services Games Payment Services 131

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. As you work to strengthen connections with your audience, leveraging consumer data on brand perceptions can be a game-changer for marketing strategies.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

Games 317

Games Cryptocurrencies Clothing Channel 317

Kissmetrics

JANUARY 26, 2021

Initially, they just wanted a way to talk to others in the gaming community. Screenshare allows you to communicate, watch videos, and, of course, play games. This means you can hit a message and reply to someone directly on your text channel. You’ll find this feature in the voice channel. Starting a Discord Channel.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

OCTOBER 29, 2024

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels. times higher than banner ads.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. About four in five U.S.

Retail 312

Retail Games Multi-channel Leisure 312

Kissmetrics

JUNE 3, 2021

The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”. Say you’re working with a client (let’s call them Client A) in the gaming industry — specifically in the smartphone app gaming industry. Mobile gaming is a pretty competitive industry.

Marketing 270

Marketing Games Download Mobile 270

Forrester eCommerce

SEPTEMBER 9, 2020

My wife and I were really into upping our cheese-board game during the months of […]. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up.

SEO 351

SEO Games Channel Customer Experience 351

Retail TouchPoints

JANUARY 2, 2024

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. AI has been a game-changer for us, making our routine tasks easier with the use smart models,” explained Parag Parekh, Global Chief Digital Office (CDO) for Ikea Retail (Ingka Group) in a statement.

Improvements 264

Improvements Games Technology Article 264

Retail TouchPoints

NOVEMBER 1, 2022

Ralph Lauren has teamed up with Epic Games , creator of Fortnite, to launch a new line of digital-physical apparel and accessories that feature a reimagined version of the brand’s iconic polo player logo, in which a llama replaces the Polo Pony. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics.

Games 278

Games Arts Accessories Apparel 278

Retail TouchPoints

AUGUST 16, 2023

For many brands, television can seem like an imposing channel to start advertising on, but it’s never been easier for a brand to start advertising on television ,” said Moore. In fact, NBCU just launched a self-serve platform for brands to advertise on its CTV app Peacock , and many other streaming services have similar offerings.

Games 246

Games Social Media Merchant Services Shopify 246

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. Streamlined Customer Relationship Management (CRM) A centralized database is a game-changer for customer relationship management (CRM).

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

OCTOBER 19, 2022

The opening of RISE Express stores at Circle K locations is a game-changer,” said Ben Kovler, Founder, Chairman and CEO of Green Thumb in a statement. Convenience is a strong channel in retail, and people want more access to cannabis. Green Thumb will source the items from a 28-acre cultivation facility in Ocala, Fla.

Operations 317

Operations Games Channel Marketing 317

Retail TouchPoints

JULY 19, 2022

Brazil and India will see a new Shopping section in the Explore tab on the site — which already includes sections such as Trending, Music, Gaming and Fashion — that will feature relevant, shoppable content. Next week, YouTube viewers in the U.S., The Shopping section will roll out to additional countries later this year. Creators in the U.S.

Shopify 263

Shopify Channel Fashion Games 263

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

MARCH 24, 2022

The hypermart channel has also stopped growing as retailers have responded to shopper needs for proximity and convenience. Retailers in this channel have been replaced by cash-and-carry concepts in some markets.”. Omnichannel access is expanding to lower-income groups , which can be a major game changer in Latin America and Africa.

Retail 304

Retail Omnichannel Department Stores Fulfillment 304