Retail TouchPoints

OCTOBER 29, 2024

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels. times higher than banner ads.

Gifts 284

Gifts Social Media Mobile Games 284

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. Will sponsoring brands be tarnished by the turmoil surrounding the event ?

Games 301

Games Retail Events eCommerce 301

FastSpring

SEPTEMBER 12, 2024

When it comes to payment methods in South Korea, nothing is more trusted in mobile wallets than Kakao Pay, which has over 36.5 Giving buyers payment options that are simple, quick, and familiar is the single most effective way for mobile gaming companies to increase conversion rates and maximize revenue. million users.

Payments 78

Payments Games Payment Services Shopping Carts 78

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

DECEMBER 2, 2024

Online Shopping Continues its Shift Toward Mobile Consumers also continued to shift their online shopping to mobile devices, a trend that has been steadily growing for the past several years. For an industry that is often concerned with margins, especially ahead of rising costs in 2025, this percent increase is a game-changer.”

Merchant Services 270

Merchant Services Apparel Jewelry Beauty and Health 270

Retail TouchPoints

FEBRUARY 23, 2023

As video technology continued to evolve — especially on mobile devices — not only did the popularity of influencers grow, but so did their ability to monetize their fan bases on behalf of themselves and on behalf of the brands that employed them.

Channel 358

Channel Marketing Social Media Technology 358

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

Multi-channel 78

Multi-channel Channel Marketing Games 78

Retail TouchPoints

NOVEMBER 13, 2020

As people dramatically decrease their inclination to shop in-store and increase reliance on their phones, retailers that invested in their mobile commerce (m-commerce) strategies will stand a greater chance of seeing stronger returns from the end-of-year festivities, more so than those that haven’t. . Don’t just take our word for it.

Mobile 200

Mobile Multichannel Retail Social Media 200

FastSpring

OCTOBER 19, 2021

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. District Judge Yvonne Gonzalez Rogers certainly captured the attention of the mobile development community. Our guest will be attorney Richard Hoeg, host of the 45,000+ subscriber Virtual Legality YouTube channel. injunction, the ruling from U.S.

Payments 133

Payments Games Payment Services Webinar 133

FastSpring

FEBRUARY 26, 2024

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. A ruling in favor of Epic in Epic Games v. Amidst these Goliaths fighting over revenue from games and in-app purchases are the players. For example: The settlement between U.S. States and Google.

Consumer 128

Consumer Games Payments Payment Services 128

Retail TouchPoints

MAY 2, 2024

This trend is further fueled by the younger demographics, particularly millennials and Generation Z, who are more open to adopting new technologies and are looking for payment methods that reflect their mobile-first approach. Businesses also get a boost – a key advantage of digital gift cards is their flexibility.

Customer Retention 273

Customer Retention Payment Services Gifts Marketing 273

RTP blog

MAY 13, 2019

As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire.

Mobile 150

Mobile Retail eCommerce Mobile Payments 150

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

JANUARY 31, 2024

As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. We had so much price sensitivity shining through as a big core theme for what drives channel decisions,” Minkow said.

Shipping Costs 261

Shipping Costs Consumer Mobile Channel 261

365 Retail

MARCH 22, 2022

UK retail-focused businesses like Catalina, which has introduced its own Catalina One gamification offering, are also looking to use this to help clients leverage on the growth of mobile gaming and e-commerce apps. According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

Games 70

Games Retail eCommerce B2B 70

FastSpring

JUNE 13, 2024

Unlock Additional Revenue Channels One of the significant benefits of integrating Apple Pay into your checkout is the potential to unlock additional revenue channels. Unlock Additional Revenue Channels One of the significant benefits of integrating Apple Pay into your checkout is the potential to unlock additional revenue channels.

Payment Services 147

Payment Services Payments Subscription Games 147

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Retail TouchPoints

NOVEMBER 18, 2024

Will m-commerce (mobile) purchases break records this holiday season? This is where an online B2B resale platform — one that is backed by technology and data and offers multiple channels to sell inventory — can help solve the post-holiday returns pile-up. Will high demand for Stanley Tumblers cause chaos again this year?

B2B 144

B2B Payment Services Small Business Retail Channel 144

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214

Mobile Marketing Social Media eCommerce 214

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Don’t stop mobile marketing ; 2.

Mobile 150

Mobile eCommerce Fashion Channel 150

Sailthru

MARCH 16, 2020

There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. But with all these choices comes increased competition, and video game brands have to work harder than ever to attract customers.

Games 78

Games Mobile Download Customer 78

Retail TouchPoints

AUGUST 16, 2023

In the same way that other nations leapfrogged desktop computing and went directly to mobile, I think the media consumption habits of audiences in those [primarily Asian] countries have leapfrogged premium content and gone straight into social content and livestreaming. Start experimenting with shoppable ads on connected TV (CTV) platforms.

Games 246

Games Social Media Merchant Services Shopify 246

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

Multi-channel 300

Multi-channel Games Retail Social Media 300

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Channel 150

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Starbucks, for example, has a points-based reward program.

Retail 312

Retail Customer Loyalty Games Reference 312

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

Games 313

Games Cryptocurrencies Clothing Channel 313

Kissmetrics

JUNE 3, 2021

The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”. Say you’re working with a client (let’s call them Client A) in the gaming industry — specifically in the smartphone app gaming industry. Mobile gaming is a pretty competitive industry.

Marketing 270

Marketing Games Download Mobile 270

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. This can drive efficiency and efficacy. . The future looks exciting.

Games 57

Games Marketing Multi-channel B2C 57

Ecommerce Platforms

AUGUST 22, 2022

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

365 Retail

NOVEMBER 15, 2024

Choosing a trustworthy online casino is an important process to ensure a safe and enjoyable online gaming experience in the UK. There are many things to look for in a safe online casino , from proper licensing and regulation to a great variety of casino games , security features , and fair bonuses.

Payment Services 52

Payment Services Games Mobile Live Chat 52

Retail TouchPoints

NOVEMBER 27, 2023

“An uncertain demand environment pushed retailers to deliver big discounts this season, while also fortifying their ecommerce services with flexible payment methods, better personalization and enhanced mobile functionality,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights in a statement. billion  in online spend, up  5.4%

Beauty and Health 157

Beauty and Health Mobile Jewelry Payment Services 157

Retail TouchPoints

SEPTEMBER 20, 2024

Emphasize Integrated and Co-Branded Campaigns Utilizing integrated campaigns across various channels is a strategic necessity in today’s omnichannel landscape. Retailers should emphasize their ability to maintain consistent messaging and branding across in-store, online, mobile and social media platforms.

Retail 273

Retail Workshop Social Media Omnichannel 273

365 Retail

AUGUST 17, 2022

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours. Undoubtedly, mobile has become an inextricable extension of the modern consumer and as such, has emerged as the heartbeat of relationship marketing.

Mobile 62

Mobile Customer Retail Channel 62

Retail TouchPoints

OCTOBER 18, 2024

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. as it looked to keep the Big Game buzz going well after Super Sunday. “To

Multi-channel 274

Multi-channel Channel Games Marketing 274

Kissmetrics

MARCH 8, 2021

Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here are some of the advantages of mobile text messaging. Overall, mobile marketing is fast.

Payments 354

Payments Marketing Payment Services Mobile 354

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores.

Retail 246

Retail Social Media Consumer Channel 246