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How GlassesUSA.com Uses AR, Computer Vision and Dynamic Recommendations to Enhance Online Eyewear Shopping

Retail TouchPoints

Many retailers are now looking for ways to offer customized products, but in the world of prescription eyewear customization has always been the name of the game. In 2018, GlassesUSA.com partnered with experience optimization platform Dynamic Yield to simplify the product discovery process with dynamic recommendations.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

Our Recommendations AI capability is another example of something that was built for other Google products and solutions and then brought to bear in a retail product orientation. I think people are getting tired of using the word omni — it’s really “channel-less.” COVID has certainly changed the game.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. About four in five U.S.

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How a B2B Resale Platform can Solve your Holiday Returns Pile-up

Retail TouchPoints

This is where an online B2B resale platform — one that is backed by technology and data and offers multiple channels to sell inventory — can help solve the post-holiday returns pile-up. Ensure Brand Control Channel control is important, especially for sensitive brands.

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From Startup to Enterprise: What CX Looks Like at Different Business Stages

Retail TouchPoints

How CX Differs by Growth Phase Startups Early-stage companies thrive on their ability to foster close relationships with customers — the name of the CX game is personalization, rapid response and the ability to pivot quickly based on customer needs and insights. A hands-on approach to CX is necessary to establish trust.