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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. Far fewer respondents ( 56% ) said that more expensive product assortments would lead them to have higher expectations.

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Develop a Winning KPI Strategy for Your Game Marketing

FastSpring

With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. What KPI can help you cut through the noise. Listen now!

Games 133
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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business.

eCommerce 130
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3 Hidden Traps for Retailers this Holiday Season

Retail TouchPoints

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., In 2023-24, a 30-second spot averaged $882,000, with five games airing between Thanksgiving and Christmas (including a Christmas Eve game for the extra-last-minute shopper).

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6 Tips to Get the Best out of Your Package Shipping Carrier

lateshipment

While it’s no secret that free package shipping does not actually exist and the seller is the one who has to pay for it, international shipping either costs loads of money for a brand, requires lots of workforces, or both. And suddenly, shipping internationally becomes a true headache. Quit Overpaying for Shipping.

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Time for retailers to take stock of shipping costs; playing the waiting game won’t win

365 Retail

Claire Webb from Advanced Supply Chain Group looks at why playing a waiting game won’t help retailers beat soaring shipping costs. Many retailers are looking to protect margins against rapidly rising shipping costs. Cost of bottlenecks. Playing the waiting game. Mitigating costs.

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Holiday Forecast: China-Direct Discount Apps will Attract Value-Conscious Consumers

Retail TouchPoints

Yes, we’ve seen steady upticks in online sales, but it’s not because of increased consumption, it’s almost solely because of increased prices.” It will be all about value, both in terms of price point and experience , said Garf. billion commerce-focused consumer interactions as well supplemental consumer research.

Consumer 290