Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

JANUARY 29, 2024

Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the debut of its PF Media Network. million members, both in clubs and across digital channels. The new network aims to connect advertisers to Planet Fitness’ more than 18.5

Games 289

Games Retail Social Media Channel 289

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

lateshipment

MAY 30, 2023

And one such channel that can be the best choice for you in the current scenario is your social media game. But if you’re wondering “ There are a lot of options like email and SMS marketing, why particularly focus on social media?” Here are some stats that should convince you.

Social Media 130

Social Media Technology eCommerce Shipping Costs 130

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers? Social media! So it only makes sense to leverage social media when running sweepstakes or contests. Gen Z especially loves experiences they can share on social media!

Consumer 274

Consumer Social Media Recommendation Travel 274

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. For them, Pinterest was a golden goose.

Social Media 220

Social Media Definition B2C Food and Beverages 220

365 Retail

OCTOBER 26, 2022

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

Social Media 104

Social Media Consumer Payment Services Banking 104

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 263

Social Media Fashion Channel Consumer 263

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Kissmetrics

FEBRUARY 19, 2021

From there, it’s a waiting game to see if your content picks up traffic. Next, they came up with an integrated paid media strategy that targeted high-impact channels, including Facebook, Google Ads, and Microsoft Ads. How can you capture those leads and convert them to paying customers through paid search and social?

eCommerce 323

eCommerce Social Media SEO Marketing 323

Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

OCTOBER 2, 2024

Image courtesy Pinterest A small sampling: “Listen, I’ve been running marketing campaigns since before you bought your first keyword, but it ain’t the game it used to be,” declared the character Coach ROI (pronounced “Roy”) in the video.

Social Media 290

Social Media Presentation Events Marketing 290

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. They’re checking their email, browsing social, listening to music, even playing games.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

AUGUST 16, 2023

In the same way that other nations leapfrogged desktop computing and went directly to mobile, I think the media consumption habits of audiences in those [primarily Asian] countries have leapfrogged premium content and gone straight into social content and livestreaming.

Games 246

Games Social Media Merchant Services Shopify 246

Email Audience

JUNE 8, 2022

Have you been hunting for the best social media scheduling tools to grow your business in 2022? Managing social media tasks takes skills, time, and effort from your team. A solid social media calendar can help bring structure. Plus, you might need a competent social media scheduling tool.

Social Media 59

Social Media Channel Article Management 59

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

retailnext

JANUARY 30, 2020

Social media contests used to be something that was only reserved for large corporate brands. Now, small- and medium-sized businesses are using social media contests to effectively grow their marketing channels, increase sales and boost customer acquisition. Benefits of a Social Media Contest.

Social Media 80

Social Media eCommerce Games Events 80

Retail TouchPoints

JUNE 3, 2024

The brand offered a full line-up of products and multiple pack types to complement on-the-go watching, casual viewing and big game-day parties to satiate customers’ hunger for delectable salty-and-sweet confections.

Omnichannel 286

Omnichannel Social Media Consumer Games 286

ROI Revolution

AUGUST 7, 2023

Amazon’s growing network of owned and operated channels (such as IMdB and Amazon Fire) can serve ads in unconventional places that other platforms don’t have the same access to. Having an effective cross-channel digital strategy can help your business stay profitable in a fluctuating economy.

Channel 78

Channel Social Media Games Customer 78

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Payment Services 237

Payment Services Payments Social Media Consumer 237

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. But where do you even start?

Supplies 290

Supplies Social Media Channel Technology 290

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Many operate through social media platforms, with Facebook and Instagram being top performers.

Social Media 290

Social Media Travel Marketing Apparel 290

Retail TouchPoints

MAY 2, 2024

Sending out such cards through multiple platforms, including social media and mobile phones, means seamless and immediate deliveries, allowing customers to use their cards through their favorite channels right there and then. Businesses also get a boost – a key advantage of digital gift cards is their flexibility.

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

Social Media 279

Social Media Omnichannel Consumer Apparel 279

Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Also, no item can be over $200.

Social Media 65

Social Media Channel Clothing Fashion 65

Retail TouchPoints

SEPTEMBER 20, 2024

Emphasize Integrated and Co-Branded Campaigns Utilizing integrated campaigns across various channels is a strategic necessity in today’s omnichannel landscape. Retailers should emphasize their ability to maintain consistent messaging and branding across in-store, online, mobile and social media platforms.

Retail 278

Retail Workshop Social Media Omnichannel 278

Retail TouchPoints

MARCH 31, 2021

At GameStop, Wilke will oversee growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of Power Up Rewards and Game Informer. He also will work with other company leaders on initiatives that include expanding the company’s use of customer insights and metrics to optimize channel marketing.

Social Media 264

Social Media Customer Loyalty Games Channel 264

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 298

Retail Social Media Multi-channel Channel 298

Retail TouchPoints

JANUARY 6, 2023

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. will become another sales channel, with an expected revenue stream and distinctive pricing approaches.

Games 317

Games Cryptocurrencies Clothing Channel 317