FastSpring

JANUARY 9, 2025

the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. With changes to legislation in the EU and lawsuits in the U.S.,

Payments 164

Payments Games Mobile Merchant Services 164

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Games 278

Games Customer Consumer Fashion 278

Retail TouchPoints

AUGUST 28, 2024

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. The video game industry has one major advantage in the fight for share of mind and wallet — the interactivity and deep engagement already built into these environments. billion in the U.S. billion in the U.S.

Games 259

Games Social Media Consumer Mobile 259

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Kissmetrics

FEBRUARY 19, 2021

From there, it’s a waiting game to see if your content picks up traffic. Next, they came up with an integrated paid media strategy that targeted high-impact channels, including Facebook, Google Ads, and Microsoft Ads. How can you capture those leads and convert them to paying customers through paid search and social?

eCommerce 323

eCommerce Social Media SEO Marketing 323

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. As you work to strengthen connections with your audience, leveraging consumer data on brand perceptions can be a game-changer for marketing strategies.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

JANUARY 29, 2024

Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the debut of its PF Media Network. million members, both in clubs and across digital channels. The new network aims to connect advertisers to Planet Fitness’ more than 18.5

Games 289

Games Retail Social Media Channel 289

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

BigCommerce

SEPTEMBER 5, 2018

To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Let your target audience know what special deals and events you have coming up with ads on your social channels like Facebook , Twitter , and Instagram. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Offer multiple communication channels for customer support, including phone, chat, email, and social media. Allow customers to make purchases online and pick them up in-store (BOPIS), or offer easy returns and exchanges across all channels. Use social media to engage customers and ask for feedback or suggestions.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

Social Media 337

Social Media Marketing Other Events 337

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Utilize social media. Social media is first and foremost a place to share.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 263

Social Media Fashion Channel Consumer 263

BigCommerce

DECEMBER 20, 2017

Social Media Advertising, Campaigns & Retargeting. Omni-Channel Management. How to Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service: Two brands give you a behind-the-scenes look at how they manage exceptional customer service across all channels. New Content Types & SEO. Technology.

eCommerce 419

eCommerce Shipping Costs BigCommerce Social Media 419

BigCommerce

FEBRUARY 1, 2018

From there, check out different social media channels, organizations and online communities. Where are their social media icons positioned? Follow them on social media: Get a feel for how they speak to and serve their customers. Review social media. How prominent is it?

Shipping Costs 355

Shipping Costs Social Media Shipping Information 355

Kissmetrics

OCTOBER 1, 2019

I didn’t want to rely on a channel that would cost me more next year and the year after because it could get so expensive that I may not be able to profitably leverage it in the future. we both saw social traffic dying) Sites that didn’t leverage paid ads in the past or present Sites that didn’t leverage marketing. So, what did I do?

Games 266

Games SEO Social Media Marketing 266

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Payment Services 249

Payment Services Payments Social Media Consumer 249

Retail TouchPoints

MARCH 31, 2021

At GameStop, Wilke will oversee growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of Power Up Rewards and Game Informer. He also will work with other company leaders on initiatives that include expanding the company’s use of customer insights and metrics to optimize channel marketing.

Social Media 264

Social Media Customer Loyalty Games Channel 264

Kissmetrics

MAY 31, 2021

But here is what’s cool when we first started out in year 1 all of our business was generated through SEO, content marketing and social media marketing. Those were the channels we leveraged to generate sales. I am now starting to go after channels that we take for granted…. So, what’s your plan Neil? But that’s alright.

Marketing 363

Marketing Social Media SEO Channel 363

Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. They’re checking their email, browsing social, listening to music, even playing games.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Kissmetrics

FEBRUARY 2, 2021

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Think of advocacy as a sort of numbers game.

Social Media 320

Social Media B2B Games Marketing 320

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. But where do you even start?

Supplies 290

Supplies Social Media Channel Consumer 290

Kissmetrics

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. Another reason you must incorporate Facebook contests in your social media marketing strategy is that they are a great way to increase brand awareness.

Social Media 332

Social Media Definition Channel Games 332

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

Social Media 279

Social Media Omnichannel Consumer Apparel 279

lateshipment

MAY 30, 2023

And one such channel that can be the best choice for you in the current scenario is your social media game. But if you’re wondering “ There are a lot of options like email and SMS marketing, why particularly focus on social media?” Here are some stats that should convince you.

Social Media 130

Social Media Technology eCommerce Shipping Costs 130

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. You can also automatically share your video to other social media platforms.

Marketing 362

Marketing Social Media SEO Channel 362

Kissmetrics

JANUARY 26, 2021

Initially, they just wanted a way to talk to others in the gaming community. Screenshare allows you to communicate, watch videos, and, of course, play games. This means you can hit a message and reply to someone directly on your text channel. You’ll find this feature in the voice channel. Starting a Discord Channel.

Channel 316

Channel Games Download Social Media 316

BigCommerce

OCTOBER 12, 2017

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). The Sales & Advertising Channels That Matter Most. OK, but what about marketing & advertising channels? Great question –– and BIG news! Facebook: 51.61%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Retail TouchPoints

AUGUST 16, 2023

In the same way that other nations leapfrogged desktop computing and went directly to mobile, I think the media consumption habits of audiences in those [primarily Asian] countries have leapfrogged premium content and gone straight into social content and livestreaming.

Games 246

Games Social Media Merchant Services Shopify 246

Retail TouchPoints

JANUARY 6, 2023

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. will become another sales channel, with an expected revenue stream and distinctive pricing approaches.

Games 317

Games Cryptocurrencies Clothing Channel 317

Retail TouchPoints

SEPTEMBER 16, 2022

As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. These are games, but they’re also places where Gen Z are just being and spending time with friends.”.

Social Media 328

Social Media Retail Games Consumer 328