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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay. This benefits upselling and cross-selling efforts.

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How to Use Google Performance Max to Supercharge eCommerce Campaigns

Groove

This differs from other types of Google PPC advertising, which are typically centered around specific channels. To achieve higher response rates, determine what demographic groups respond best and create ads for them. What Is Google Performance Max? Take advantage of automated asset creation.

PPC 315
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

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Distribution Channels: What They Are, Types, & Examples

Kissmetrics

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

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How AI Assistants are Already Reshaping Shopping

Retail TouchPoints

AI agents dont just suggest products they personalize recommendations, streamline decision-making and handle routine tasks like grocery replenishment. AI shopping assistants are ushering in a new era of commerce, Goldberg said on LinkedIn. This is every part of the marketing funnel being used.

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5 Key Traits of CTV Advertising Winners

Retail TouchPoints

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.