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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Lumping all these customers into one group is a big mistake. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Mistake #2. Mistake #4.

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Your Free Ecommerce RFP Template + 176 Questions to Ask Before You Migrate

BigCommerce

Do you enable Persistent Shopping Cart? How can we segment our customers and members into separate groups? Can Customers Save their Shopping Cart? Can promotions be limited based on customer groups or audience segments? Can bonus products be added to the cart as a result of the cart contents?

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. You can organize this effectively well in Google Analytics via Custom Channel Grouping. Example of Google’s Default Channel Organization.

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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

With smaller lists, you can send your subscribers content that's highly relevant to their segmented group. Klaviyo flow Examples include: Segment trigger: For example, if a group of people abandons their shopping cart, Klaviyo can enroll them in the abandoned cart flow.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

Enter Temeka Group , a provider of design, fabrication and installation services that has deep retail expertise — and is venturing further into the cannabis space. Behind the scenes, Temeka Group assists with plans and renderings that are submitted for licenses. Plus, the interactive RFID stations are a ‘must-see.’

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