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The Ultimate Guide to Product Feed Management for eCommerce Brands

Groove

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. What Is Product Feed Management?

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The Importance of eCommerce Product Data Feeds for Online Marketplaces

Groove

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

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As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

Retail TouchPoints

advertising channels in 2022, according to a study by IAB. There’s no denying the power and appeal of retail media , but RMN ad buyers also indicated a number of growing pains as this nascent channel develops, with lack of measurement standards topping the list. “In Retail media was one of the fastest-growing U.S.

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User Generated Content (UGC) vs. Produced Content: What every marketer should know

ROI Revolution

It is often strategically aligned with the brand’s branding guidelines and is a well-calculated, consistent representation of that brand’s aesthetic, mission and values. The development and creation of these assets are completely brand-driven and often do not stray from the brand’s strict brand guidelines.

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The 2024 Brand Experience Award Winners are…

Retail TouchPoints

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

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5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you.

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How to Tell if You’re Shadowbanned on Social Media

Kissmetrics

Namely, the algorithm penalizes content that Instagram considers “inappropriate” , even if the content doesn’t go against the app’s Community Guidelines. According to their Community Guidelines, spammy content and content associated with illegal activity or violence is also a no-go. 7 Ways to Avoid Getting Shadowbanned on Social Media.