Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies
Retail TouchPoints
JANUARY 19, 2023
During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 ” Building a Foundation for Live Commerce As with any marketing channel or tactic, a sound livestream strategy starts with the fundamentals of brand marketing and storytelling. festival in 2022 for proof.
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