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CTV Specs & Ad Format Guidelines for Digital TV Marketers

CPC Strategy

Streaming CTV Specs & Ad Format Guidelines for Digital TV Marketers By Liz Krupa Jun 24 2024 The rise of Connected TV (CTV) has not only transformed the way we consume media, but also revolutionized television advertising. kHz Best Practices for Hulu Advertising Hulu offers many ad options.

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The 2024 Brand Experience Award Winners areā€¦

Retail TouchPoints

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

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The Omnichannel Campaign That Got Me the Cute Blue Shoes

Optimizely

Follow industry guidelines : Gain consent properly and provide clear opt-out instructions. Finally, enable multiple channels and coordinate them to optimize engagement with your shoppers: If your shopper is engaging with you through your website, donā€™t hesitate to drive their buying decision both via email and SMS.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. This means retailers need to take an omnichannel approach to successfully meet the demands of their audience.

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retailX Heads Back to Chicago, Providing 7 Targeted Tracks on Industry Tech & Trends

Retail TouchPoints

This yearā€™s theme, ā€œEmpowering Seamless Consumer Experiences,ā€ spotlights the ongoing need for retailers and brands to activate consumer engagement across all channels. Vitamin Shoppe; Bite; and Be Rooted. ”

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How retailers can survive COVID-19 by optimising their omnichannel strategies

Retail Technology Review

With social distancing guidelines and lockdown keeping customers at home, ecommerce has become the main sales channel for retailers during the pandemic. By Annabella Yang, VP Digital Retail, Mobiquity. COVID-19 has accelerated the shift to online retail.

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How American Eagle Meets Its Gen Z Customers ā€˜However, Whenever, Wherever They Want to Beā€™

Retail TouchPoints

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

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