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The 2024 Brand Experience Award Winners areā€¦

Retail TouchPoints

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

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CTV Specs & Ad Format Guidelines for Digital TV Marketers

CPC Strategy

Streaming CTV Specs & Ad Format Guidelines for Digital TV Marketers By Liz Krupa Jun 24 2024 The rise of Connected TV (CTV) has not only transformed the way we consume media, but also revolutionized television advertising. kHz Best Practices for Hulu Advertising Hulu offers many ad options.

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost youā€™ll incur on setting up those retail channels. Any business in todayā€™s digital world should be utilizing multiple sales channels instead of relying only on their websites.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. This means retailers need to take an omnichannel approach to successfully meet the demands of their audience.

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How American Eagle Meets Its Gen Z Customers ā€˜However, Whenever, Wherever They Want to Beā€™

Retail TouchPoints

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

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Capitalizing on Livestreamingā€™s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 ” Building a Foundation for Live Commerce As with any marketing channel or tactic, a sound livestream strategy starts with the fundamentals of brand marketing and storytelling. festival in 2022 for proof.

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Digital Marketing Consulting

Kissmetrics

The consultant will figure out how best to reach your audience through digital marketing, including their preferred marketing channels. Google isnā€™t the only advertising channel available to you, however. Drive Growth on Multiple Channels. An omnichannel approach to digital marketing is necessary these days.

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