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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 290
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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney approach — so much so that Disney created a dedicated handbook, Be Our Guest , to help guide other brands on their quest to perfect the art of customer service. Robyn Rawlings is Director of Campaigns and Content Marketing at Webex by Cisco.

Customer 289
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Audience Targeting Strategies for the Data-Driven Marketer

CPC Strategy

Ecommerce Audience Targeting Strategies for the Data-Driven Marketer By Tinuiti Team Sep 05 2024 Are you struggling to connect with the audience that would benefit from your products or services? Mastering audience targeting can transform your marketing efforts, enabling more impactful campaigns that drive conversions.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

There is a preconceived notion that retail teams can do little about their brand’s image if their products are sold through third-party channels. Improved market coverage, which positively impacts your brand awareness. Identify Gray Market Sellers. The unauthorized sale of branded products occurs within the gray market.

eCommerce 105
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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

Check out Etsy’s Seller Handbook for some great tips on how to sell craft supplies.) Personalization is a big market on Etsy in any category, but the clothing market has the best opportunity for these kinds of products. As always with Etsy, get creative—meet your market in a unique way. Is it low price? Bulk purchasing?

Jewelry 134
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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

But beyond that, what many small businesses forget, is to advertise on their existing marketing platforms. Leverage email marketing channels, too. Some businesses may even want to run paid ad campaigns on Google and Bing, social media channels, or other PPC platforms. . Just put it out there and simply let everyone know.