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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app.

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How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Retail TouchPoints

Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.

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Qurate Snags Amazon, Macy’s Execs to Accelerate Video Commerce Growth

Retail TouchPoints

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Sriraman was most recently Head of Prime Video Channels at Amazon. On linear TV, QVC and HSN are available in 92 million U.S.

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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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What is Livestream Shopping?

Kissmetrics

What Is Livestream Shopping? If you’ve ever watched a home shopping network like QVC, you’re probably familiar with the theory behind livestream shopping. That said, there are a couple of big ways livestream shopping improves upon the traditional home shopping experience.

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Christopher & Banks to get its own home shopping TV show

RetailWire

Now, the company has reached a licensing deal with iMedia Brands for that company to operate the retailer’s business across all sales channels, including a Christopher & Banks television program on ShopHQ, a nationally distributed television network.

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Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects

Retail TouchPoints

The brand’s live shopping events let customers make purchases without needing to leave the stream, greatly shortening the funnel, while providing a golden opportunity to forge deeper connections through direct conversation. “We