Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

Social Media 130

Social Media Home Shopping Channel Mobile 130

Retail TouchPoints

MAY 14, 2024

Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app.

Social Media 318

Social Media eCommerce Channel Events 318

Steve Dennis

JANUARY 14, 2020

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels. Maybe this was an interesting distinction a decade ago.

Omnichannel 99

Omnichannel eCommerce Retail Multichannel 99

Steve Dennis

JANUARY 4, 2019

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels.

Omnichannel 115

Omnichannel eCommerce Retail Multichannel 115

Steve Dennis

DECEMBER 31, 2019

Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. The customer is the channel. No customer wants to be average.

Retail 117

Retail eCommerce Channel Home Shopping 117

Retail TouchPoints

MARCH 9, 2021

Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. CommentSold’s largest retail customers do up to 90% of their sales through livestreaming and via their branded mobile apps, Kruse explained. Now, many of them are bigger than they were [pre-pandemic].”.

Small Business Retail 301

Small Business Retail Marketing Retail Fashion 301

Omnisend

APRIL 28, 2023

High shopping frequency Since customers can shop and have items delivered to them from the comfort of their homes, shopping frequency for online stores is higher. And with mobile commerce , online selling is even more convenient. You can easily track your performance through various marketing channels.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89