Channel Home Shopping Mobile 
Retail TouchPoints
MAY 14, 2024
Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app.
Retail TouchPoints
APRIL 16, 2024
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.
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Retail TouchPoints
MARCH 9, 2021
Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. CommentSold’s largest retail customers do up to 90% of their sales through livestreaming and via their branded mobile apps, Kruse explained. Now, many of them are bigger than they were [pre-pandemic].”.
Steve Dennis
JANUARY 4, 2019
Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels.
Steve Dennis
JANUARY 14, 2020
Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels. Maybe this was an interesting distinction a decade ago.
Steve Dennis
DECEMBER 31, 2019
Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. The customer is the channel. No customer wants to be average.
Ecommerce Platforms
JULY 10, 2017
QVC has bought the remaining shares in its rival Home Shopping Network (HSN) for $2.1 Billion to consolidate the TV shopping industry. But one brand that has made numerous digital moves recently is partnering with Facebook-owned photo sharing app Instagram to see if the platform can work as an official sales channel.
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