Groove

OCTOBER 14, 2024

Let’s take a look at exactly why understanding your CTR is so important in the eCommerce space and how you can calculate your CTR across multiple marketing channels. We’ll also explain how to monitor, improve, and monetize your CTR. Why Is CTR Important for eCommerce?

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

Groove

NOVEMBER 2, 2024

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. What Is Product Feed Management?

Management 315

Management Multi-channel eCommerce Omnichannel 315

Groove

JANUARY 13, 2025

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. This improves conversion rates and minimizes cart abandonment. This improves initial conversion rates.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. Once you have set up your ads, make sure you regularly run tests so you can see how your ad campaigns perform and where there’s room for improvement. What Is Google Performance Max?

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. The home improvement and DIY retailer created digital twins of 1,700 stores and is updating them several times a day with new operational and inventory data.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

JULY 23, 2024

LS&Co) has shared details of its progress in becoming a DTC-first business, a big part of which has been improving the retailer’s ecommerce experience. Our ecommerce channel is a key pillar of our DTC-first strategy, and we are committed to meeting our consumers wherever they shop and exceeding their expectations on all our channels.”

Improvements 263

Improvements eCommerce SEO Channel 263

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Groove

DECEMBER 12, 2024

BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market. To improve BigCommerce rankings, remove any unnecessary copies of the same material or slight variations on the same page.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Retail TouchPoints

JANUARY 2, 2024

The AI-powered demand sensing technology is designed to examine short-term demand patterns across various channels using customer insights, market events, pricing, campaigns, localized weather reports, external economic factors and other critical data points to better understand and predict consumer preferences over time.

Improvements 264

Improvements Games Technology Article 264

Retail TouchPoints

OCTOBER 11, 2024

This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Vision AI is becoming more central to creating that retail experience consumers desire.

Omnichannel 295

Omnichannel Technology Operations Shipping Costs 295

Retail TouchPoints

JANUARY 30, 2025

Houchens Food Group , which operates more than 400 grocery, convenience, hardware and foodservice locations in 15 states, has adopted solutions from eGrowcery designed to provide improved shopper engagement for its grocery banners. Houchens will deploy the technology to select IGA, Price Less and Food Giant stores.

Customer 263

Customer eCommerce Platforms Operations Technology 263

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. This enhances your overall success and improves engagement rates. They will usually respond well to targeted display ads.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

MARCH 6, 2024

Under ideal circumstances, reducing rampant returns is best accomplished through improving the issues that are most frequently leading to them. While returns can’t always be prevented, they can be leveraged to improve profit margins and even generate revenue.

Customer Experience 289

Customer Experience Shipping Costs eCommerce Improvements 289

Retail TouchPoints

DECEMBER 16, 2024

That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. Additionally, we are always improving time to market, while ensuring that the tools we provide meet our customers expectations.

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

FEBRUARY 14, 2025

The answer is simple: by using Digital PR to engage with editorial sections of key media while also improving online visibility. All activity is optimized to include the backlinks and topicality that improve a websites organic search performance (or SEO). So how can a new and revolutionary beauty brand get noticed?

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

FEBRUARY 4, 2025

In physical stores, AI-driven digitization of the shopping experience will guide customers via interactive kiosks or smartphone apps, seamlessly integrating online and offline channels. These systems not only improve service quality but also create new opportunities for revenue growth. AI will enhance safety and content moderation.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

MARCH 21, 2023

Our aim with MoEngage is to continue sending these messages in interactive and innovative ways and utilize different channels like push notifications.”

Electronics 306

Electronics Improvements Customer Experience Channel 306

Retail TouchPoints

JANUARY 15, 2025

This is why enterprise merchants are increasingly focused on improving the levels of resilience to address connectivity problems, system issues, hardware failures, software bugs, cyberattacks or other limitations that could prevent successful transaction handling.

Payment Services 279

Payment Services Merchant Services Payments POS 279

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. This agility improves campaign effectiveness and allows them to adjust strategies quickly in response to market changes.

Retail 278

Retail Omnichannel Technology Improvements 278

Retail TouchPoints

NOVEMBER 13, 2024

In this article, we’ll explore the role communication plays in improving retail security operations, some challenges retailers face and strategies you can use to overcome them. Improved response times: Reporting criminal or other behavior as it happens allows security personnel to react in real time to catch a suspect and stop property theft.

Operations 147

Operations Retail Improvements Document 147

Retail TouchPoints

DECEMBER 31, 2024

Customers today want consistent, personalized experiences across channels with multiple payment options and faster refunds. Crawford’s work involves designing new features, leading software implementations, managing projects, improving operational efficiency and coaching employees for better performance.

Payment Services 311

Payment Services Shipping Costs Retail Shipping 311

Groove

DECEMBER 5, 2024

HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers.

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

MAY 18, 2023

With a wide range of ad types, brands can target their ad to a very specific audience based on everything from age, gender, interests, location and behaviors; and Instagram — This social platform has launched features such as Instagram Shopping and Instagram Checkout, making it a key marketing channel for many ecommerce brands.

Improvements 277

Improvements PPC Retail Financial Services 277

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

JANUARY 16, 2024

This age group expressed an even stronger desire for convenience than Gen X and millennials, so personalization that focuses on better service, rather than recommending products or recognizing individual customers across channels, is a wise choice for these customers.

Customer 289

Customer Improvements Consumer Recommendation 289

Groove

FEBRUARY 4, 2025

Digital Sales Rooms, which allow sales representatives to guide customers through personalized product selections, improving engagement and conversion rates. Vance shares how Shopwares API-first approach enables businesses to customize their online stores, automate workflows, and create better buying experiences.

B2B 289

B2B eCommerce Merchant Services Magento 289

Retail TouchPoints

MARCH 14, 2025

Where legacy search engines function more as intermediaries, AI search engines can build on questions and conversations, recall previous interactions and improve over time to deliver better responses. Now, the customer journey from brand discovery to research to conversion is accomplished by AI.

Retail 179

Retail Customer Experience Technology SEO 179

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Retail TouchPoints

MARCH 4, 2025

Retailers should use these channels to explain the why behind pricing shifts and reassure customers theyre getting the best value. retailers in both in-house and consulting roles, delivering impactful strategies and operational improvements. Dynamic pricing isnt just a technical shift, its also a cultural one.

Customer 216

Customer Retail Electronics Operations 216

Retail TouchPoints

DECEMBER 23, 2024

Bottom line, make sure the AI tools will improve program performance or scalability. She has over a decade of retail digital marketing experience and has worked in multiple roles to passionately uncover insights that shape engagement and revenue-driving cross-channel strategies.

Marketing 182

Marketing Demo Retail Reference 182

Retail TouchPoints

APRIL 12, 2023

The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible for providing improved supplier experiences while driving new sources of ad revenue, profitability and sales.

Retail 354

Retail Improvements Marketing Channel 354

Retail TouchPoints

MARCH 27, 2025

Optimizing Reach and Influence Across Channels Social+ combines Best Buys proprietary customer insights with Metas Advantage+ shopping campaigns to drive revenue and optimization across the retailers ecommerce site, mobile app and stores. The RMN plans to expand to other platforms in the future.

Electronics 147

Electronics Mobile Channel Operations 147

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Loyalty Programs That Reward and Engage Loyalty programs are one of the most effective tools for improving customer retention. Offer multiple communication channels for customer support, including phone, chat, email, and social media. Offer Expedited Delivery Choices One of the key elements in customer retention today is convenience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111