Retail TouchPoints

FEBRUARY 14, 2025

For the beauty industry, staying authentic isnt a nice idea, its a business imperative. All activity is optimized to include the backlinks and topicality that improve a websites organic search performance (or SEO). In fact, according to a recent study more than half (53%) of consumers do not trust influencer content.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Kissmetrics

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. You can help them find it by becoming an SEO expert. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. from channels like print or direct mail advertising.

SEO 363

SEO Social Media Article Blog 363

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? The answer is deceptively simple: optimize your local search engine optimization (SEO) strategy. Let’s dive into critical areas and explore the best ways to enhance your B2B local SEO strategy. What is B2B Local SEO?

SEO 298

SEO B2B B2C Mobile 298

Kissmetrics

AUGUST 30, 2021

It’s simple enough: with SEO for e-commerce. What Is SEO for E-Commerce? SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. In other words, SEO for e-commerce concentrates on optimizing your site, which makes it easier to get leads and conversions.

eCommerce 357

eCommerce SEO Social Media Shipping Costs 357

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. CPC Strategy + BigCommerce boiled down everything you need to know about Amazon SEO into a few short, PDF pages. .

SEO 209

SEO Merchant Services Recommendation Document 209

Kissmetrics

JANUARY 25, 2021

The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility.

SEO 282

SEO Shipping Costs Shipping Social Media 282

BigCommerce

MARCH 14, 2017

This is especially relevant for Amazon sellers, whose listings and Amazon SEO will plummet if a product is out of stock. Cross-Channel Inventory. If you’re selling through multiple sales channels like Amazon and eBay plus your own site, you’ll need cross-channel inventory management to avoid mistakes. Email *.

Channel 414

Channel BigCommerce Multi-channel Shipping Costs 414

Kissmetrics

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

SEO 287

SEO Recommendation Article Improvements 287

Kissmetrics

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Through Ubersuggest, we learned more about their approach to SEO, traffic factors, backlinks, and more which you will see in the visualizations below.

SEO 244

SEO Beauty and Health Social Media Fashion 244

Groove

FEBRUARY 4, 2025

Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. When Ethan isnt obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally.

B2B 289

B2B eCommerce Merchant Services Magento 289

Kissmetrics

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Deep industry expertise.

SEO 271

SEO Multi-channel Mobile Information 271

ROI Revolution

MARCH 5, 2025

Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions.

SEO 88

SEO Information Article Other 88

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

MARCH 16, 2023

Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. And that is the kind of stuff that AI is great at — the bullet points, SEO-optimized titles, everything like that. It was absolutely mind-numbing.

SEO 321

SEO Retail Merchant Services Social Media 321

Retail TouchPoints

SEPTEMBER 23, 2021

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. SEOs can look around the world for trending information that needs to be conveyed to clients.

SEO 264

SEO Gifts Shipping Costs Beauty and Health 264

Kissmetrics

JULY 24, 2018

What do you think the future of SEO is? I can tell you this… it’s not link building and it’s not on-page SEO. And everyone is doing on-page SEO, so there is nothing unique about it anymore. The accidental SEO hack. I stumbled on the “future” of SEO by accident. So, what do you think it is? Shall I give you a hint?

SEO 271

SEO Books Travel Blog 271

Kissmetrics

OCTOBER 16, 2018

But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? But that’s not what I am talking about when I say developers can drive you more traffic with SEO. The first version of the SEO Analyzer cost me around $30,000 and since then I have continually spent more to improve it.

SEO 252

SEO Blog Marketing Social Media 252

Groove

SEPTEMBER 23, 2024

Search Engine Optimization (SEO) Search optimization is one of the most powerful tools for e-commerce stores. However, achieving good SEO can be complicated and requires a variety of approaches. It’s also best to use targeted keywords in your web content and on-page SEO elements, such as title tags and meta descriptions.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

Kissmetrics

JUNE 23, 2020

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

JUNE 7, 2021

During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. And because we have hundreds of clients all over the globe in all different industries, I am able to see trends very quickly. Hence, I don’t like fully relying on 1 channel as that’s too risky. But first….

SEO 363

SEO Blog Social Media Definition 363

BigCommerce

JULY 13, 2017

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. It’s much easier to get set up on. In fact, it takes minutes. Final Word.

BigCommerce 415

BigCommerce Multi-channel Channel Gifts 415

Kissmetrics

MAY 31, 2021

Now that doesn’t mean marketing or SEO doesn’t work. But here is what’s cool when we first started out in year 1 all of our business was generated through SEO, content marketing and social media marketing. Those were the channels we leveraged to generate sales. I am now starting to go after channels that we take for granted….

Marketing 363

Marketing Social Media SEO Channel 363

BigCommerce

DECEMBER 20, 2017

That’s when those new rules to success have to pass a very hard test: Do these strategies actually work under the height of industry traffic, sales and scrutiny? New Content Types & SEO. Omni-Channel Management. New Content Types + SEO. What is SEO? SEO is the acronym for search engine optimization.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

MARCH 28, 2017

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. The company made the decision to update their brand and optimize sales across channels in 2016.

Beauty and Health 416

Beauty and Health BigCommerce SEO Shopify 416

Kissmetrics

JUNE 19, 2018

As for the industry, I talked to companies in the B2B space as well as the B2C space. In essence, I got a breakdown of marketing spend by channel. Does marketing spend by channel change by company size? Now let’s look at the conversion rate per channel… Conversion rate by channel.

Marketing 268

Marketing SEO Channel Social Media 268

BigCommerce

JUNE 1, 2017

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now. Forecast Sales.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

BigCommerce

DECEMBER 13, 2017

Actionable Amazon SEO strategies. How to get a 320% increase in sales in less than 10 minutes (hint: Amazon has SEO, too). I can also assure you it will be a vital resource you continue to reference as you grow Amazon as a revenue channel. Amazon success stories for inspiration. How to determine if you should sell on Amazon.

Definition 420

Definition Merchant Services Multi-channel Books 420

Groove

OCTOBER 3, 2024

Unlike traditional marketing firms that may focus on print, radio, or television advertising, digital marketing companies utilize online channels like search engines, social media , email, and websites to promote your brand. When you choose the best digital marketing company, you can look forward to a range of business-boosting services.

eCommerce 295

eCommerce Marketing Social Media PPC 295

Groove

OCTOBER 2, 2024

Digital Marketing Agency Services Defined Digital marketing refers to content creation and dissemination through digital media channels—websites, landing pages , social media, and email—and promoting that content using various strategies. Our team of SEO experts uses the latest techniques and best practices to achieve these results.

PPC 280

PPC eCommerce Marketing SEO 280

UpSellIt

DECEMBER 2, 2024

How to Calculate and Compare to Industry Standards Across many ecommerce industries, acquiring new customers is expensive. Before you can improve your customer acquisition cost, it’s important to understand how to calculate it and what the industry standards are. What’s a Good CAC?

Shipping Costs 137

Shipping Costs Customer Recommendation eCommerce 137

BigCommerce

FEBRUARY 1, 2018

The Long Term Benefits of SEO. Our use of good SEO practices and Google AdWords has been particularly helpful to our growth as a company. By probing into all of the different social media channels out there, you’ll start to identify how potential customers talk about your product or industry as a whole. Social media copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

Kissmetrics

OCTOBER 12, 2020

Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The course wraps up with an in-depth look at SEO , social media marketing, and general digital analysis. SEMrush SEO Toolkit Course. But…I know their secret.

Marketing 363

Marketing Social Media SEO Recommendation 363

Kissmetrics

MARCH 2, 2021

For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. This would be an averaging method.

Customer 350

Customer eCommerce Multi-channel Channel 350

Kissmetrics

OCTOBER 1, 2019

I’ve been doing SEO for a long time… roughly 18 years now. Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. Just like how SEO was starting to have more ups and downs compared to what I’ve seen in my 18-year career, I knew the cost at paid ads would continually rise.

Games 266

Games SEO Social Media Marketing 266

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334